Integrity & Compliance

Global Code of Conduct

The LATICRETE Global Code of Conduct is a guide to actions that are consistent with our company values and the foundation of our Integrity and Compliance program. It explains many important company standards and policies, and summarizes many of the legal requirements that we must follow at work everywhere in the world.

It is your guide to “always doing the right thing”. It applies to all employees, board members, subsidiaries, JV partners, agents and contractors.

It also provides guidance and information about company resources to which you can turn if you face a legal or ethical problem or question.

Thank you for continuing to “do the right thing” by following the ethical path blazed by our founder, Dr. Henry M Rothberg.

David A. Rothberg
Chairman and CEO

Our core Values

We hold steadfast to:

  • Trust & Integrity
  • Passion & Commitment
  • Innovation
  • Customer Centricity
  • Growing Together
  • Caring

Our Vision

To be a top ten construction chemical company, measured by:

  • Degree of Globalization
  • Revenues and Brand Awareness in the Professional Community

Our Mission

  • We aim to ease the work of the installer, improve durability of buildings and create lasting customer relationships.
  • We do this by manufacturing safe, innovative building materials and treating customers, employees and partners like family.