International Passport to Success Technical Seminar

Seminar Description

The International Passport to Success Technical Seminar is a two to five-day, intensive training program specifically developed for ceramic tile and stone industry distributors, dealers, and other industry professionals. Experienced faculty utilizes both classroom instruction and hands-on product demonstrations. Attendees have the opportunity to meet with key LATICRETE personnel.


  • Gain a better understanding of the ceramic tile & stone installation industry
  • Learn how to select & recommend the most suitable installation materials
  • Gain comprehensive knowledge of LATICRETE products
  • Learn trade definitions, performance requirements and industry standards.
  • Learn how to solve and avoid job problems
  • Participate in hands-on product demonstrations


The seminar is conducted at the LATICRETE Technical Training Center, located on our 44-acre campus and World Headquarters located in rural Bethany, Connecticut. While attending the LATICRETE seminar, you will be our guest at the LATICRETE Visitor Centers. Arrival and check-in is Sunday after 2:00 pm, check-out and departure is Sunday before 5:00 pm. For dates please contact:


The LATICRETE seminar runs two to five consecutive days on Monday through Friday from 9:00 am to 5:00 pm. Each day there is a one hour lunch break, and two 20 minute refreshment / phone breaks. Time is allocated for questions and discussion at the end of each day's presentation. Optional social activities are also planned.


  • Selecting the Proper Installation Systems
  • Latex Portland Cement Mortars
  • Industry Standards
  • Epoxy & Cement Grouts
  • Substrates (preparation/requirements)
  • Epoxy Adhesives
  • Types of Ceramic Tile and Stone
  • Mastics
  • Sales & Marketing Techniques To Increase Profitability
  • Research & Development
  • Waterproof Membranes
  • Causes of Efflorescence
  • Hands-On Product Demonstrations
  • Expansion Joints
  • Special applications
  • L&M Concrete Chemical technology
  • SPARTACOTE products
  • DRYTEK™ Underlayments
  • Surface Care products


  • All transportation between the airport and the LATICRETE Visitor Center. (Program excludes: air)
  • Lodging at the LATICRETE Visitor Center
  • All meals
  • All books, technical binders and product catalogs.
  • Daily transportation to and from the LATICRETE Visitor Center to the LATICRETE Technical Training Center
  • Framed graduation diploma and unique promotional items


Program class size is limited to 21 attendees.


Registration may not be canceled later than 4 weeks before the scheduled session; substitutions are allowable.


LATICRETE International, Inc.
Attn: Gilles D. Bignolas
Phone +1 (203) 393-0010 or +1 (800) 243-4788 (inside the US), ext. 1565
Fax +1 (203) 393-1948