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  • Products
    • Tile & Stone Installation Systems
      • Substrate Preparation, Screeds & Mortars
      • Pedestals, Plaza & Deck System
      • Waterproofing & Shower Systems
      • Uncoupling & Anti-Fracture Membranes
      • Sound Control
      • Radiant Floor Heating
      • Adhesives & Mortars
      • Grouts
      • Caulks & Sealants
    • Adhered Façade & Wall Finish Systems (MVIS™)
      • Wall Renders & Scratch Coats
      • Air Barrier Systems
      • Adhesives & Mortars
      • Flashing
      • Pointing Mortars
    • Concrete & Substrate Preparation
      • Bonding Primers & Moisture Barriers
      • Self-Leveling Underlayments
      • SUPERCAP High Volume Self-Leveling
      • Polished Concrete & Overlayments
      • Skim Coat, Patch & Repair
      • Thick Bed Mortars & Screeds
      • Performance Floor Toppings
      • Concrete Chemicals & Construction Grouts
      • Concrete Densifiers & Hardeners
      • Resources
    • Shower Systems
      • Wall Board
      • Preformed Shower System
      • Liquid Applied Waterproofing
      • Drains
      • Tools & Accessories
      • Sheet Membranes & Related Accessories
      • Cementitious Waterproofing
      • Flashing & Specialty Waterproofing
      • Rapid Custom Shower System
    • Floor Heat
      • Mats
      • Heating Wire
      • Thermostat
      • Complementary Products
    • Profiles & Trims
      • Floor Applications
      • Wall & Countertop Applications
      • Stair Applications
      • Cove Applications
      • Movement & Expansion Joints
    • Tile, Stone & Surface Care
      • Clean
      • Protect
      • Enhance
      • Restore
    • Resinous Coating & Floor Finish Systems
      • Bonding Primers & Moisture Barriers
      • Resinous Coatings & Mortars
      • Polished Concrete & Overlayments
      • Concrete Densifiers & Hardeners
      • Complementary Products
      • Resources
    • New Products
      • Products with Microban®
    • Color Selector
      • ANYCOLOR™
      • Color Story
  • Solutions by Application
    • Commercial & Institutional
      • Education
      • Healthcare
      • Hospitality & Leisure
      • Office
      • Restaurants
      • Retail
      • Senior Living
      • Swimming Pools & Spas
    • Industrial
      • Manufacturing
    • Infrastructure & Utilities
      • Streetscapes & Parks
      • Subway & Train Stations
    • Residential
      • Multifamily Housing
      • Single-Family Housing
      • Swimming Pools
  • Solutions for You
    • Architects & Designers
      • Architectural Guidebook
      • LEED Project Certification Assistant
      • Color Selection
      • Order Samples
      • Continuing Education
      • Project Reference Database
    • Contractors & Installers
      • Tile & Stone Installers
      • Flooring Installers
      • Masonry Installers
      • Project Estimator
      • Specifications & Details
      • LEED Project Certification Assistant
      • Rapid Solutions
      • MVP Program
      • ProjectSafety™
    • Distributors & Retailers
      • Distributor Web (D-Web)
      • New Products
      • Specifications & Details
      • LEED Project Certification Assistant
      • Order Marketing Literature
      • OSHA Silica Dust Information
      • Receiving
    • Homeowners & DIY
      • UL GREENGUARD Certified Products
      • Floor Warming Design Layout Tool
      • Color Selection
      • Order Samples
      • Project Estimator
  • Support & Training
    • Customer Support
      • Contact Us
      • Making a Claim
      • Where to Buy
      • Order Samples
      • Order Marketing Literature
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      • Technical Design Manuals
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      • ISO 9001 Certification
      • Research & Development
      • Latest Innovations & Products
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      • OSHA Silica Dust Information
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      • Influencer Partnerships
      • Join Our Community
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  1. Home
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  4. Profit Through Knowledge (PTK) Seminars

Profit Through Knowledge (PTK) Seminars

Tile Geeks Mortar Training

Experience hands-on training. Network with industry pros. Increase your profits.

The LATICRETE Profit Through Knowledge (PTK) seminars are designed to help grow your expertise on the latest installation products and methods. Led by the experts in our Technical Services department, you will be able to gain valuable information.

The North America Profit Through Knowledge (PTK) Technical Seminar is a one or two-day, intensive training program specifically developed for LATICRETE distributors, dealers, installers and other professionals interested in becoming familiar with our products. Training encompasses both classroom instruction and hands-on product demonstrations by experienced LATICRETE team members.

We offer segmented classes covering tile and stone installation, surface care, substrate preparation, construction chemicals and polished concrete.

HYDROBAN Cementaitious

Seminar Content

Seminar contents will vary depending on topics and product lines. Click on links below to preview sample agenda.

  • Tile & Stone Installation Systems
  • HYDRO BAN® Shower Systems
  • STRATA_HEAT™ Radiant Floor Heating Systems
  • Self Leveling Underlayment & Moisture Mitigation
  • Masonry Veneer Installation Systems (MVIS™)
Installation Guides

Benefits

  • Gain a better understanding of the construction industry
  • Learn how to select and recommend the most suitable installation materials
  • Gain comprehensive knowledge of LATICRETE products and installation systems
  • Learn trade definitions, performance requirements, and industry standards
  • Learn how to solve and avoid job problems
  • Participate in hands-on product demonstrations

Schedule

We offer flexible one and two-day formats, running from 8:30am to 5:00pm each day. With a one-hour lunch break and two 15-minute breaks each day, our schedule ensures optimal learning conditions.

Dedicated time for questions and discussions caps off each day, fostering a collaborative and engaging learning environment. For those seeking a holistic experience, optional social and sightseeing activities can be seamlessly incorporated into your training journey.

Pre-registration is required for all events.

PTK Technical Seminars are conducted at our Technical Training Centers across our facilities worldwide.
The deadline for registrations is 3 weeks prior to the start date. Class size is limited to 21 attendees.

Looking for more information on our training and education?

Please email us at seminars@laticrete.com.

U.S & Canada: 1.800.243.4788, ext.1235
Outside U.S & Canada: 1.203.393.0010, ext.1235

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About Us

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  • Company Overview
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  • Innovation & Impact
  • News & Media
Our Online Tools

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  • Architectural Guidebook
  • LEED Project Certification Assistant
  • Floor Warming Room Designer
  • Color Selector
  • Project Estimator
  • MVIS Cost Savings Calculator
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