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  • Products
    • Tile & Stone Installation Systems
      • Substrate Preparation, Screeds & Mortars
      • Pedestals, Plaza & Deck System
      • Waterproofing & Shower Systems
      • Uncoupling & Anti-Fracture Membranes
      • Sound Control
      • Radiant Floor Heating
      • Adhesives & Mortars
      • Grouts
      • Caulks & Sealants
    • Adhered Façade & Wall Finish Systems (MVIS™)
      • Wall Renders & Scratch Coats
      • Air Barrier Systems
      • Adhesives & Mortars
      • Flashing
      • Pointing Mortars
    • Concrete & Substrate Preparation
      • Bonding Primers & Moisture Barriers
      • Self-Leveling Underlayments
      • SUPERCAP High Volume Self-Leveling
      • Polished Concrete & Overlayments
      • Skim Coat, Patch & Repair
      • Thick Bed Mortars & Screeds
      • Performance Floor Toppings
      • Concrete Chemicals & Construction Grouts
      • Concrete Densifiers & Hardeners
      • Resources
    • Shower Systems
      • Wall Board
      • Preformed Shower System
      • Liquid Applied Waterproofing
      • Drains
      • Tools & Accessories
      • Sheet Membranes & Related Accessories
      • Cementitious Waterproofing
      • Flashing & Specialty Waterproofing
      • Rapid Custom Shower System
    • Floor Heat
      • Mats
      • Heating Wire
      • Thermostat
      • Complementary Products
    • Profiles & Trims
      • Floor Applications
      • Wall & Countertop Applications
      • Stair Applications
      • Cove Applications
      • Movement & Expansion Joints
    • Tile, Stone & Surface Care
      • Clean
      • Protect
      • Enhance
      • Restore
    • Resinous Coating & Floor Finish Systems
      • Bonding Primers & Moisture Barriers
      • Resinous Coatings & Mortars
      • Polished Concrete & Overlayments
      • Concrete Densifiers & Hardeners
      • Complementary Products
      • Resources
    • New Products
      • Products with Microban®
    • Color Selector
      • ANYCOLOR™
      • Color Story
  • Solutions by Application
    • Commercial & Institutional
      • Education
      • Healthcare
      • Hospitality & Leisure
      • Office
      • Restaurants
      • Retail
      • Senior Living
      • Swimming Pools & Spas
    • Industrial
      • Manufacturing
    • Infrastructure & Utilities
      • Streetscapes & Parks
      • Subway & Train Stations
    • Residential
      • Multifamily Housing
      • Single-Family Housing
      • Swimming Pools
  • Solutions for You
    • Architects & Designers
      • Architectural Guidebook
      • LEED Project Certification Assistant
      • Color Selection
      • Order Samples
      • Continuing Education
      • Project Reference Database
    • Contractors & Installers
      • Tile & Stone Installers
      • Flooring Installers
      • Masonry Installers
      • Project Estimator
      • Specifications & Details
      • LEED Project Certification Assistant
      • Rapid Solutions
      • MVP Program
      • ProjectSafety™
    • Distributors & Retailers
      • Distributor Web (D-Web)
      • New Products
      • Specifications & Details
      • LEED Project Certification Assistant
      • Order Marketing Literature
      • OSHA Silica Dust Information
      • Receiving
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      • UL GREENGUARD Certified Products
      • Floor Warming Design Layout Tool
      • Color Selection
      • Order Samples
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      • Contact Us
      • Making a Claim
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      • Order Samples
      • Order Marketing Literature
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      • Technical Design Manuals
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    • Innovation & Impact
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      • ISO 9001 Certification
      • Research & Development
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  1. Home
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  3. Innovation & Impact

Innovation & Impact

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Pioneering Today, Preserving Tomorrow

Explore our groundbreaking innovations and learn about the latest products that continue to set industry standards. Discover how our commitment to health, safety, and sustainability has made a lasting impact since our founding invention.

Latest Innovations & Products

Learn about our latest innovations, ranging from an eco grout selector to a custom color matching program to a patent pending pre-mixed grout with strength and performance equivalent to that of an epoxy grout.

Innovation is in our DNA, and we continue to seek safer, simpler, and more sustainable solutions for the industry.

See Examples

Our First Innovation: Transforming the Industry 

We aim to be the leading construction brand trusted globally for high-performance tile and stone installation systems and building finishing solutions. Our extensive product portfolio is designed to tackle diverse construction challenges, promoting durability, performance and sustainability wherever your project may be. 

Learn more about our founding innovation, a latex additive solution that revolutionized the industry.

Learn About 4237

Sustainable Practices

Our three-generation legacy upholds a vision for sustainable construction, and we are committed to creating a better quality of life now and for future generations.

Learn more about our journey towards sustainability, and what we are doing to help the sustainability of our industry and the health and safety of our customers and employees.

Learn More
LATICRETE Achieves Excellence Through ISO Quality Standards

Excellence Through ISO Quality Standards

We operate in an ISO 9001:2015 certified facility – the first in our industry to attain this standard.

Our unwavering commitment to quality is at the heart of everything we do, from product development to customer service. Adhering to these quality standards ensures we consistently deliver high-quality products and services that meet both customer expectations and regulatory requirements, while continuously seeking ways to improve and enhance customer satisfaction.

Learn About Our Commitment to Quality

Research & Development

At LATICRETE, our R&D mission is to ensure that we offer the best products available to our customers. We pride ourselves on a proactive, rigorous product development process, allowing us to offer the industry consistent quality and innovation. 


Learn More

Longterm Health & Safety

We’re a family business who sees our industry’s workforce as family too. That’s why we’ve developed ProjectSafety™ — a company-wide initiative to bring you health and safety information, as well as safer products. 

Stay Safe

For the Builders of a Better World™

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