LATICRETE Conversations

How to Use Social Media to Differentiate Your Business

Posted 05/04/2022 by Sharon La Riviere

To make an impact on your customers and reach new ones you must adapt your marketing strategies and learn new skills. According to Hubspot, companies targeting consumers will focus communications on social media first, then email, websites and blogs. Because social media is constantly changing and evolving, to help differentiate yourself from your competitors you should focus on what you can do on social media and do it well!


Creating Effective and Engaging Social Content

Posted 04/01/2022 by Sharon La Riviere

When you think about the content you share on your social media page, whether it be words, imagery or video, the first thing you should think about is, will this be engaging to your existing and potential customers? Content should evoke an emotional response or an action, such as a like, comment or share. When this happens, it helps you know that what you are posting adds value and is of interest. 


Why should we be concerned with the pH of cleaners for natural stone?

Posted 10/19/2021 by Sharon La Riviere

Knowing the pH level of cleaners for natural stone will allow you to know if it will strip the sealers or etch the stone. 


What is the difference between positive and negative hydrostatic pressure?

Posted 10/05/2021 by Sharon La Riviere

Learn the differences between positive and negative hydrostatic pressure and what products you can use. 


4 Tips for a Successful Tile Floor Installation

Posted 08/31/2021 by Sharon La Riviere

Laying tile can be an easy process in itself, but doing it well and producing quality flooring that lasts for years to come can be more challenging. Learn 4 tips for a successful tile floor installation.


Remodeling Advice for Your Garage This Summer

Posted 08/26/2021 by Sharon La Riviere

Remodeling a garage is one of the most exciting yet time-intensive projects someone can take on. With summer here and most of us paying more attention to the exterior of our homes, garages have become a hot topic again. Guest blogger, Todd Gillman, Content Director for Innovative Building Materials shares 7 options to transform your space. 


Three Tips to Successfully Install Tile in Outdoor Living Spaces

Posted 08/16/2021 by Sharon La Riviere

Since the beginning of the COVID-19 pandemic, outdoor living space trends remain on the rise as many homeowners who were sheltering in place developed a renewed interest in their backyard spaces to get year-round usage from their outdoor areas.


Three Tips To Control Moisture in Basement Tile Installations

Posted 08/06/2021 by Sharon La Riviere

In North America alone, it has been estimated that the cost of floor covering failures due to excessive moisture vapor emission from concrete floor slabs exceeds $1 billion per year. Learn how to prevent this from happening! 


Tips to Get the Right Consistency When Using PERMACOLOR® Select Grout

Posted 07/29/2021 by Sharon La Riviere

Learn some easy tips from guest blogger, Jeremy Von Ruden of LATICRETE Sales, to make sure PERMACOLOR® Select grout is the proper consistency for use on your project. 


Car Enthusiast Gets Custom “Carrara Marble” SPARTACOTE® Garage Floor

Posted 07/27/2021 by Sharon La Riviere

Evan Beckerman (aka Throtl), a car enthusiast and business owner wanted his personal garage floor to look like Carrara Marble. Ask and you shall receive! The LATICRETE team partnered up with local flooring expert, Orion DCP Inc. in California, USA, for this custom garage floor transformation using a variety of SPARTACOTE® products. 


What is the difference between positive and negative hydrostatic pressure and what products can you use?

Posted 07/19/2021 by Sharon La Riviere

Learn the differences of positive and negative hydrostatic pressure and what LATICRETE® waterproofing and moisture solution products you can use in your projects. 


Art With a Heart Creates Sculpture with 2,500 Handmade Tile and Glass Hearts for the City of Baltimore

Posted 06/25/2021 by Sharon La Riviere

A special public art project representing hope, resilience, community, creativity and grit was created by Art With a Heart and more than 1,000 volunteers for the city of Baltimore, Maryland, USA.


The Manufacturer's Role in Ergonomics and Worker Health in 2021

Posted 06/10/2021 by Sharon La Riviere

Worker health and safety is and should be a top priority in the construction industry. It is the contractors and installers that work with the products every day, making the innovation of new products that are better for their health and safety critically important. Learn how LATICRETE is committed to drive education and safer alternatives to traditional construction methods. 


The Role of Underlayments and Self Leveling Products

Posted 05/28/2021 by Sharon La Riviere

The strength of a flooring system is one of the most important factors of a building’s structural integrity. The purpose of the substrate or subfloor is to evenly distribute the weight of everything in a room across the floor joists to maintain balance and provide support. It’s the flooring system that is responsible for carrying the weight of the walls, roof, furniture and people inside. Because of this, underlayments and floor leveling products are an ever important component of a successful floor installation. 


They Loved Their Garage Flooring so Much, They Came Back for Seconds!

Posted 04/21/2021 by Sharon La Riviere

Evan and Victoria Shanks were so thrilled with their recent shop floor done with SPARTACOTE® resinous flooring products, Victoria wanted to have her “she garage” transformed too! 


Car Aficionado Gets Custom Resinous Flooring to Show Off His Collection

Posted 03/15/2021 by Sharon La Riviere

Mike (Streetspeed717), car aficionado and YouTuber wanted his personal 1,400 s.f. (130 m2) garage to be unique, look nice and be easier to keep clean so that he could show off some of his favorite cars. Read the blog to see how his garage transformed!


Why Are Engineered Shower Installation Systems a Trend?

Posted 03/06/2021 by Sharon La Riviere

According to Houzz, 9 in 10 home renovation projects are updates to the style of the homeowner’s master bathroom. Learn how improvements to engineered shower installation systems can help you install them quicker with high quality products. 


The Increasing Demand of Antimicrobial Protection

Posted 11/24/2020 by Sharon La Riviere

Over the last decade, various manufacturers have incorporated antimicrobial additives into tile and stone installation products, including tile adhesives, grouts, sealants, waterproofing membranes and underlayment materials. 


Car Enthusiasts Garage Gets Glow in the Dark Resinous Floors

Posted 10/05/2020 by Sharon La Riviere

Learn how car enthusiast, mechanic and YouTuber, Evan Shanks received a one-of-a-kind, custom, glow-in-the-dark polyaspartic garage floor from the team at LATICRETE. 


Customer Appreciation Tour Podcast with Custom Home Contractor, Petra Tile in St. George, Utah

Posted 08/25/2020 by Sharon La Riviere

Ron Nash, Sr. Vice President of Sales & Marketing North America and Jeff Bonkiewicz, Channel Manager, sit down to dinner with Nick and Sophia Petra with Petra Tile in St. George, Utah. Listen to the podcast to learn how this 2nd generation tiler and father of 6 got started in the business and how he uses "social proof" to sell jobs. 

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