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Now more than ever, homeowners are doubling down on their investments to add comfort to their private sanctuaries and increase the value of their homes. Often the best home improvements are the ones that go unnoticed but make a world of difference in the comfort and efficiency of the home. In particular, radiant floor heating is making waves in the home improvement space. The addition of radiant floor heating systems elevates the luxury of a space by providing a uniform and efficient heat source – which is ideal once the temperatures start dropping.

The quality of cement based grouts continues to improve throughout the tile, stone and adhered masonry veneer industries. New technologies mean that grouts get harder, minimize efflorescence and are easier to install than previous technologies. It is important to note that no cement based grout is self-cleaning or absolutely stain-resistant. Regular and routine maintenance is required to maintain the long term beauty of the grout, and, wiping up spills quickly and thoroughly will help minimize the possibility of staining the grout. The following information will help to maintain the grout for many years.

A home’s exterior is constantly exposed to water from a variety of environmental elements. Therefore, large-format tile exterior renovation projects are considered a challenging installation if not properly executed. Utilizing the proper waterproofing products is the solution. 

In the tile and stone industry, mortar and grout products are materials that are constantly being innovated with each iteration. One ongoing development in this sector includes pre-mixed grout, which is a no-mix, less mess alternative to traditional grout that aids workers in doing their jobs more efficiently.

Considered as some of the most demanding and intricate projects, a mosaic tile design is not just an aesthetically pleasing feature, it is a true work of bespoke art. When designers are creating a mosaic masterpiece, making sure their art will stand the test of time should be the least of their concerns. This is where the importance of choosing a quality mortar for mosaic tile.

With rising demand from industry stakeholders to improve our social impact and reduce construction’s negative effect on environmental health, building materials manufacturers have a unique role in providing sustainable solutions that both offer enhanced performance and create a better future. 

Are heated floors worth it? Radiant floor heating systems have gone from an uncommon nicety exclusively seen in wealthy estates to an eco-friendly and affordable concept. Learn how STRATA_HEAT radiant floor heating systems can increase energy efficiency while providing uniform heat throughout your floors.

To make an impact on your customers and reach new ones you must adapt your marketing strategies and learn new skills. According to Hubspot, companies targeting consumers will focus communications on social media first, then email, websites and blogs. Because social media is constantly changing and evolving, to help differentiate yourself from your competitors you should focus on what you can do on social media and do it well!

When you think about the content you share on your social media page, whether it be words, imagery or video, the first thing you should think about is, will this be engaging to your existing and potential customers? Content should evoke an emotional response or an action, such as a like, comment or share. When this happens, it helps you know that what you are posting adds value and is of interest. 

Knowing the pH level of cleaners for natural stone will allow you to know if it will strip the sealers or etch the stone. 

Laying tile can be an easy process in itself, but doing it well and producing quality flooring that lasts for years to come can be more challenging. Learn 4 tips for a successful tile floor installation.

Remodeling a garage is one of the most exciting yet time-intensive projects someone can take on. With summer here and most of us paying more attention to the exterior of our homes, garages have become a hot topic again. Guest blogger, Todd Gillman, Content Director for Innovative Building Materials shares 7 options to transform your space. 

Since the beginning of the COVID-19 pandemic, outdoor living space trends remain on the rise as many homeowners who were sheltering in place developed a renewed interest in their backyard spaces to get year-round usage from their outdoor areas.

In North America alone, it has been estimated that the cost of floor covering failures due to excessive moisture vapor emission from concrete floor slabs exceeds $1 billion per year. Learn how to prevent this from happening! 

Learn some easy tips from guest blogger, Jeremy Von Ruden of LATICRETE Sales, to make sure PERMACOLOR® Select grout is the proper consistency for use on your project. 

Evan Beckerman (aka Throtl), a car enthusiast and business owner wanted his personal garage floor to look like Carrara Marble. Ask and you shall receive! The LATICRETE team partnered up with local flooring expert, Orion DCP Inc. in California, USA, for this custom garage floor transformation using a variety of SPARTACOTE® products. 

Learn the differences of positive and negative hydrostatic pressure and what LATICRETE® waterproofing and moisture solution products you can use in your projects. 

A special public art project representing hope, resilience, community, creativity and grit was created by Art With a Heart and more than 1,000 volunteers for the city of Baltimore, Maryland, USA.

Worker health and safety is and should be a top priority in the construction industry. It is the contractors and installers that work with the products every day, making the innovation of new products that are better for their health and safety critically important. Learn how LATICRETE is committed to drive education and safer alternatives to traditional construction methods. 

The strength of a flooring system is one of the most important factors of a building’s structural integrity. The purpose of the substrate or subfloor is to evenly distribute the weight of everything in a room across the floor joists to maintain balance and provide support. It’s the flooring system that is responsible for carrying the weight of the walls, roof, furniture and people inside. Because of this, underlayments and floor leveling products are an ever important component of a successful floor installation.