LATICRETE Conversations

Waterproofing Solutions are Key in Exterior Tile Installations

Posted 08/30/2022 by Sharon La Riviere

A home’s exterior is constantly exposed to water from a variety of environmental elements. Therefore, large-format tile exterior renovation projects are considered a challenging installation if not properly executed. Utilizing the proper waterproofing products is the solution. 

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Customer-Centric Innovation at the Heart of LATICRETE Mortar and Grout Products

Posted 08/29/2022 by Sharon La Riviere

In the tile and stone industry, mortar and grout products are materials that are constantly being innovated with each iteration. One ongoing development in this sector includes pre-mixed grout, which is a no-mix, less mess alternative to traditional grout that aids workers in doing their jobs more efficiently.

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A Truly Unique Look Requires a Truly Unique Grout: Three Reasons Why Mortar and Grout Play an Essential Role in Mosaic Tile Installations

Posted 08/26/2022 by Sharon La Riviere

Considered as some of the most demanding and intricate projects, a mosaic tile design is not just an aesthetically pleasing feature, it is a true work of bespoke art. When designers are creating a mosaic masterpiece, making sure their art will stand the test of time should be the least of their concerns. This is where the importance of choosing a quality mortar for mosaic tile.

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LATICRETE Takes a Three-Pronged Approach to Industry Safety and Sustainability

Posted 08/25/2022 by Sharon La Riviere

With rising demand from industry stakeholders to improve our social impact and reduce construction’s negative effect on environmental health, building materials manufacturers have a unique role in providing sustainable solutions that both offer enhanced performance and create a better future. 

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Are Heated Floors Worth It? Learn Why Radiant Floor Heating Systems Are!

Posted 08/24/2022 by Sharon La Riviere

Are heated floors worth it? Radiant floor heating systems have gone from an uncommon nicety exclusively seen in wealthy estates to an eco-friendly and affordable concept. Learn how STRATA_HEAT radiant floor heating systems can increase energy efficiency while providing uniform heat throughout your floors.

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How to Use Social Media to Differentiate Your Business

Posted 05/04/2022 by Sharon La Riviere

To make an impact on your customers and reach new ones you must adapt your marketing strategies and learn new skills. According to Hubspot, companies targeting consumers will focus communications on social media first, then email, websites and blogs. Because social media is constantly changing and evolving, to help differentiate yourself from your competitors you should focus on what you can do on social media and do it well!

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Creating Effective and Engaging Social Content

Posted 04/01/2022 by Sharon La Riviere

When you think about the content you share on your social media page, whether it be words, imagery or video, the first thing you should think about is, will this be engaging to your existing and potential customers? Content should evoke an emotional response or an action, such as a like, comment or share. When this happens, it helps you know that what you are posting adds value and is of interest. 

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Why should we be concerned with the pH of cleaners for natural stone?

Posted 10/19/2021 by Sharon La Riviere

Knowing the pH level of cleaners for natural stone will allow you to know if it will strip the sealers or etch the stone. 

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What is the difference between positive and negative hydrostatic pressure?

Posted 10/05/2021 by Sharon La Riviere

Learn the differences between positive and negative hydrostatic pressure and what products you can use. 

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4 Tips for a Successful Tile Floor Installation

Posted 08/31/2021 by Sharon La Riviere

Laying tile can be an easy process in itself, but doing it well and producing quality flooring that lasts for years to come can be more challenging. Learn 4 tips for a successful tile floor installation.

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Remodeling Advice for Your Garage This Summer

Posted 08/26/2021 by Sharon La Riviere

Remodeling a garage is one of the most exciting yet time-intensive projects someone can take on. With summer here and most of us paying more attention to the exterior of our homes, garages have become a hot topic again. Guest blogger, Todd Gillman, Content Director for Innovative Building Materials shares 7 options to transform your space. 

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Three Tips to Successfully Install Tile in Outdoor Living Spaces

Posted 08/16/2021 by Sharon La Riviere

Since the beginning of the COVID-19 pandemic, outdoor living space trends remain on the rise as many homeowners who were sheltering in place developed a renewed interest in their backyard spaces to get year-round usage from their outdoor areas.

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Three Tips To Control Moisture in Basement Tile Installations

Posted 08/06/2021 by Sharon La Riviere

In North America alone, it has been estimated that the cost of floor covering failures due to excessive moisture vapor emission from concrete floor slabs exceeds $1 billion per year. Learn how to prevent this from happening! 

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Tips to Get the Right Consistency When Using PERMACOLOR® Select Grout

Posted 07/29/2021 by Sharon La Riviere

Learn some easy tips from guest blogger, Jeremy Von Ruden of LATICRETE Sales, to make sure PERMACOLOR® Select grout is the proper consistency for use on your project. 

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Car Enthusiast Gets Custom “Carrara Marble” SPARTACOTE® Garage Floor

Posted 07/27/2021 by Sharon La Riviere

Evan Beckerman (aka Throtl), a car enthusiast and business owner wanted his personal garage floor to look like Carrara Marble. Ask and you shall receive! The LATICRETE team partnered up with local flooring expert, Orion DCP Inc. in California, USA, for this custom garage floor transformation using a variety of SPARTACOTE® products. 

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What is the difference between positive and negative hydrostatic pressure and what products can you use?

Posted 07/19/2021 by Sharon La Riviere

Learn the differences of positive and negative hydrostatic pressure and what LATICRETE® waterproofing and moisture solution products you can use in your projects. 

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Art With a Heart Creates Sculpture with 2,500 Handmade Tile and Glass Hearts for the City of Baltimore

Posted 06/25/2021 by Sharon La Riviere

A special public art project representing hope, resilience, community, creativity and grit was created by Art With a Heart and more than 1,000 volunteers for the city of Baltimore, Maryland, USA.

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The Manufacturer's Role in Ergonomics and Worker Health in 2021

Posted 06/10/2021 by Sharon La Riviere

Worker health and safety is and should be a top priority in the construction industry. It is the contractors and installers that work with the products every day, making the innovation of new products that are better for their health and safety critically important. Learn how LATICRETE is committed to drive education and safer alternatives to traditional construction methods. 

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The Role of Underlayments and Self Leveling Products

Posted 05/28/2021 by Sharon La Riviere

The strength of a flooring system is one of the most important factors of a building’s structural integrity. The purpose of the substrate or subfloor is to evenly distribute the weight of everything in a room across the floor joists to maintain balance and provide support. It’s the flooring system that is responsible for carrying the weight of the walls, roof, furniture and people inside. Because of this, underlayments and floor leveling products are an ever important component of a successful floor installation. 

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They Loved Their Garage Flooring so Much, They Came Back for Seconds!

Posted 04/21/2021 by Sharon La Riviere

Evan and Victoria Shanks were so thrilled with their recent shop floor done with SPARTACOTE® resinous flooring products, Victoria wanted to have her “she garage” transformed too! 

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Car Aficionado Gets Custom Resinous Flooring to Show Off His Collection

Posted 03/15/2021 by Sharon La Riviere

Mike (Streetspeed717), car aficionado and YouTuber wanted his personal 1,400 s.f. (130 m2) garage to be unique, look nice and be easier to keep clean so that he could show off some of his favorite cars. Read the blog to see how his garage transformed!

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Why Are Engineered Shower Installation Systems a Trend?

Posted 03/06/2021 by Sharon La Riviere

According to Houzz, 9 in 10 home renovation projects are updates to the style of the homeowner’s master bathroom. Learn how improvements to engineered shower installation systems can help you install them quicker with high quality products. 

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The Increasing Demand of Antimicrobial Protection

Posted 11/24/2020 by Sharon La Riviere

Over the last decade, various manufacturers have incorporated antimicrobial additives into tile and stone installation products, including tile adhesives, grouts, sealants, waterproofing membranes and underlayment materials. 

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Car Enthusiasts Garage Gets Glow in the Dark Resinous Floors

Posted 10/05/2020 by Sharon La Riviere

Learn how car enthusiast, mechanic and YouTuber, Evan Shanks received a one-of-a-kind, custom, glow-in-the-dark polyaspartic garage floor from the team at LATICRETE. 

 
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Customer Appreciation Tour Podcast with Custom Home Contractor, Petra Tile in St. George, Utah

Posted 08/25/2020 by Sharon La Riviere

Ron Nash, Sr. Vice President of Sales & Marketing North America and Jeff Bonkiewicz, Channel Manager, sit down to dinner with Nick and Sophia Petra with Petra Tile in St. George, Utah. Listen to the podcast to learn how this 2nd generation tiler and father of 6 got started in the business and how he uses "social proof" to sell jobs. 

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Customer Appreciation Tour Reflections

Posted 08/24/2020 by Sharon La Riviere

Ron Nash, Sr. Vice President of Sales & Marketing North America shares his reflections on day 10 of the Customer Appreciation Tour around Western United States..

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Customer Appreciation Tour Podcast with Orange County, CA Customers

Posted 08/19/2020 by Sharon La Riviere

Ron Nash, Sr. Vice President of Sales & Marketing North America, Jeff Bonkiewicz, LATICRETE Channel Manager and Phil Pearson, LATICRETE Sales Rep chat with several customers near Orange county, California during the Customer Appreciation Tour throughout the Western United States. 

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Customer Appreciation Tour Podcast with Fresno, CA Customers

Posted 08/13/2020 by Sharon La Riviere

Ron Nash, Sr. Vice President of Sales & Marketing North America and John Decena, LATICRETE Sales Rep chats with several customers near Fresno, California during a lunch held during the Customer Appreciation Tour in the Western United States. 

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Customer Appreciation Tour Podcast with Kyle Bruns, 3rd Generation Distributor at DeSoto Sales, Inc.

Posted 08/12/2020 by Sharon La Riviere

During our Customer Appreciation Tour of parts of the Western United States, Ron Nash, Sr. Vice President of Sales & Marketing North America had a chance to meet up with Kyle Bruns, Branch Manager of DeSoto Sales, Inc. in Sacramento, California. Hear the podcast. 

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The Journey from Tile Installer to LATICRETE Sales Rep

Posted 08/11/2020 by Sharon La Riviere

Ron Nash interviews Adam Wilson, former owner of Icon Tile turned LATICRETE Sales Representative. 

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Customer Appreciation Tour Interview with Mosaic Artist Angie Halford Re

Posted 08/05/2020 by Sharon La Riviere

Ron Nash, Sr. Vice President of Sales & Marketing North America interviews nationally recognized custom mosaic artist, Angie Halford Ré, Owner of Unique Mosaics in Salt Lake City, Utah.

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Customer Appreciation Tour Begins

Posted 08/03/2020 by Sharon La Riviere

We have the best contractors, distributors, partners and friends in the industry! Ron Nash, Sr. Vice President of Sales & Marketing North America is taking a road trip to meet with some of them.

 

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Getting the Grout Right

Posted 05/19/2020 by Sharon La Riviere

Grout is essential to ensuring a strong and reliable tile installation. And with the latest color technology, grout can add even more style to an already design-savvy space. With so many options available today, which is the right grout for the job?

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14 Tips from an Epoxy Grout Pro

Posted 09/18/2018 by SHARON LA RIVIERE

In this guest blog, Sean Mcleod, an exclusive user of LATICRETE® SPECTRALOCK® epoxy grout for over 10 years shares some of his secrets to a successful install.

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Iconic Infinity Edge Pool Featured in Crazy Rich Asians Movie Installed with LATICRETE Products

Posted 09/10/2018 by SHARON LA RIVIERE

Last month we shared a blog post about the famous Raffles Hotel in Singapore getting a major face lift in part for the Warner Bros. blockbuster movie Crazy Rich Asians.

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Iconic Raffles Hotel in Singapore Gets Renovation with Help from LATICRETE

Posted 08/27/2018 by SHARON LA RIVIERE

The iconic Raffles Hotel in Singapore, South East Asia is receiving a major face lift. After nearly 30 years the 130-year old property is working on several renovations to the existing hotel as well as the addition of new buildings.

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ONE LATICRETE ONE FAMILY Event at LATICRETE Solepoxy, Brazil

Posted 08/21/2018 by SHARON LA RIVIERE

Last week the ONE LATICRETE ONE FAMILY event was held at LATICRETE® Solepoxy (newest business unit in the LATICRETE family) for a day of celebration in Brazil.

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ONE LATICRETE ONE FAMILY Event for Central America Goes the Distance

Posted 06/22/2018 by SHARON LA RIVIERE

ONE LATICRETE ONE FAMILY Event for Central America Goes the Distance

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ONE LATICRETE ONE FAMILY Event in Mexico

Posted 06/21/2018 by SHARON LA RIVIERE

A beautiful location, inspiring messages and team building activities made for a fun day during our ONE LATICRETE ONE FAMILY event in Mexico.

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LATICRETE Concrete Floor Coatings Help Make Dramatic Improvements to the Ascension Anglican School in Trinidad

Posted 06/19/2018 by SHARON LA RIVIERE

LATICRETE Concrete Floor Coatings Help Make Dramatic Improvements to the Ascension Anglican School in Trinidad

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Treasure Coast Concrete Polishing helps create beautiful common areas in Port St. Lucie with SPARTACOTE Stain

Posted 03/07/2018 by JEFF

New construction project – common area / gathering space

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LATICRETE Australia “Drives” to Success During the ONE LATICRETE ONE TEAM Event

Posted 02/20/2018 by SHARON LA RIVIERE

During 2018, ONE LATICRETE ONE TEAM events are being held throughout all LATICRETE global locations where executives of the company come to talk with our team members about the history, success, culture and future growth plans of the company.

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LATICRETE Anti-Fracture and Waterproofing Products Help Rejuvenate 50-Year Old Mural on St. Jude Chapel

Posted 02/15/2018 by SHARON LA RIVIERE

The Genesis Mosaic on the façade of the St. Jude Chapel on Main Street in downtown Dallas was in need of repair to maintain its stability and restore its beauty. MIT professor Gyorgy Kepes’ 1968 mosaic was suffering from two major fractures, smaller cracks, and mildew under the surface.

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LATICRETE China Celebrates 10th Anniversary and ONE LATICRETE TEAM Event

Posted 01/25/2018 by SHARON LA RIVIERE

On January 12, 2018 LATICRETE China hosted the ONE LATICRETE ONE TEAM event during the day for over 200 employees followed by their 10th Anniversary celebration later that night.

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LATICRETE Middle East & Africa Celebrates the ONE LATICRETE ONE TEAM Initiative in Style

Posted 01/22/2018 by SHARON LA RIVIERE

On January 14, 2018 over 85 LATICRETE team members from the Middle East and Africa got together to participate in the ONE LATICRETE ONE TEAM event held at Rixos Bab Al Bahr, Ras Al Khaimah, United Arab Emirates.

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LATICRETE Philippines Hosts Plant Inauguration and ONE LATICRETE ONE TEAM Event

Posted 01/17/2018 by SHARON LA RIVIERE

Big things were happening with our LATICRETE Philippines team last week! On January 10, 2018 they celebrated both the inauguration of the LATICRETE Philippines Plant as well as our ONE LATICRETE ONE TEAM initiative! David Rothberg, Chairman / CEO, Faisal Saleem, Vice President, Erno De Brujin, President / COO, guests from LATICRETE business units in India, Singapore, Malaysia and the United States as well as our team from the Philippines spent the day celebrating the milestones of LATICRETE Phil...

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ONE LATICRETE ONE TEAM Heads to Singapore

Posted 01/11/2018 by SHARON LA RIVIERE

As we shared earlier this week, throughout the year David and Henry Rothberg, 2nd generation LATICRETE will be visiting with the employees of each of our global business units to talk about the history, success, culture and future growth plans of the company.

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New Global Initiative: ONE LATICRETE ONE TEAM

Posted 01/08/2018 by SHARON LA RIVIERE

We’re happy to announce a new initiative for 2018 called, ONE LATICRETE ONE TEAM.

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Somedays You Only Get One Day to Make it Happen…

Posted 11/30/2017 by SHARON LA RIVIERE

On November 27, 2017 team LATICRETE and Build Health International partnered to help transform 6,000 s.f. (557 square meters) of floors at St. Boniface Hospital in Fond des Blancs on the Southern Peninsula in Haiti.

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Teaming Up to Bring Smiles to Children of Manila

Posted 10/03/2017 by SHARON LA RIVIER

Over the last 10 years, Troy Wicks, Regional Sales Manager has been involved with and worked on several international outreach projects.

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