MVP Product Launch Portal

2021 - Launch Window 2

The LATICRETE MVP Portal is a central location that will hold all of the important documents associated with our New Product Launch Windows. Launch Window 2 products start shipping July 12, 2021.

Learn more about these products, click here for a letter from Spencer Maheu, Director of Product Management.

HYDRO BAN XP waterproofing membrane

HYDRO BAN® XP

HYDRO BAN® XP is a single component self-curing liquid rubber polymer that forms a flexible, seamless waterproofing anti-fracture membrane. The extreme performance of HYDRO BAN XP bonds directly to a wide variety of substrates, building materials and cures on surfaces down to 35º F (2º C). On the other end of the spectrum, HYDRO BAN XP is also designed and approved for use in steam showers and steam rooms.

HYDRO BARRIER Plus waterproofing membrane

HYDRO BARRIER™ Plus

HYDRO BARRIER™ Plus is a thin, load-bearing, self-curing, liquid rubber polymer easily applied to form a flexible, seamless waterproofing, anti-fracture membrane that no longer requires the use of waterproofing fabric, when applied in coves and corners. Apply membrane and flood test the same day as soon as 12 hours* after final cure.

Skim Lite underlayment and concrete repair

Skim Lite

Skim Lite is a premium quality, fast-drying, polymer modified, fiber reinforced cement-based underlayment designed for skim-coating, smoothing and leveling. It offers the customer a high coverage rate, so less material is needed and with installer safety in mind, this product contains no respirable crystalline silica levels that exceed the OSHA action level**.

PERMACOLOR Select Special Edition Grout Colors

PERMACOLOR® Select - Special Edition Colors

Introducing Special Edition grout colors which are inspired by the world's foremost paint and color experts; BEHR®, Benjamin Moore®, Sherwin-Williams® and PANTONE®‡ These colors add to the over 10,000 possible color options we can create for you.

SPARTACOTE Universal Pigments

SPARTACOTE® Universal Pigment System

SPARTACOTE® Universal Pigments are highly concentrated colorants designed to provide consistent vibrant color and excellent hide for your resinous and decorative coatings projects. This single universal system may be used in all clear SPARTACOTE resins including epoxies, polyaspartics, and urethanes. They eliminate the need to carry and stock multiple pigment lines providing greater product flexibility, simplified ordering, and reduced inventory costs.

Data Sheet Sell Sheet (English / Español) Sell Sheet (français) AnyColor™ Flyer (English / Español)  
SPARTACOTE General Primer - Epoxy floor primer

SPARTACOTE General Primer

SPARTACOTE General Primer is a multi-purpose, low VOC, epoxy primer for SPARTACOTE Systems and is compatible with all SPARTACOTE epoxy products. It eliminates the need to carry and stock multiple primers resulting in reduced inventory carrying costs, easier ordering and increased availability. The improved formulation produces a higher quality surface preparation resulting in a stronger bond and more uniform finish.

Data Sheet Safety Data Sheet - Part A Safety Data Sheet - Part B Sell Sheet (English / Español) Sell Sheet (français)  
SPARTACOTE Surface Build - epoxy floor coating

SPARTACOTE Surface Build

SPARTACOTE Surface Build is a multi-purpose self-leveling epoxy that eliminates the need to carry and stock multiple epoxies, therefore reducing inventory cost. The clear epoxy base can be tinted with SPARTACOTE Universal Pigments using any of the 13 standard colors or custom colors available to match any space or décor. Optional antimicrobial version contributes to a clean and hygienic environment.

Data Sheet Safety Data Sheet - Part A Safety Data Sheet - Part B Sell Sheet (English / Español) Sell Sheet (français)  
SPARTACOTE Surface Build UV - epoxy floor coating

SPARTACOTE Surface Build UV

SPARTACOTE Surface Build UV is a multi-purpose self-leveling epoxy with enhanced UV resistance that protects against yellowing and degradation due to UV light. It is easy to work with formulation leads to a show room quality high gloss finish with excellent durability. Designed for use with our NEW SPARTACOTE Universal Pigments and the optional antimicrobial version.

Data Sheet Safety Data Sheet - Part A Safety Data Sheet - Part B Sell Sheet (English / Español) Sell Sheet (français)   

STONETECH® has partnered with Microban® to upgrade select products with antimicrobial technologies.

These select STONETECH® sealers and cleaners have been formulated to not only offer stain protection but continuously provide surface protection that inhibits the growth of stain and odor causing bacteria, mold and mildew allowing customers to worry less and enjoy life more.

STONETECH BulletProof Grout Sealer and Granite Sealer

STONETECH® BulletProof® Sealer

STONETECH® BulletProof® Sealer is a water-based penetrating sealer that provides maximum stain and antimicrobial product protection while preserving the natural look of the surface. This premium sealer offers the best protection on the most porous natural stone, tile, masonry and grout surfaces in interior and exterior applications.

STONETECH Heavy Duty Tile Sealer and Granite Countertop Sealer

STONETECH Heavy Duty Sealer

STONETECH Heavy Duty Sealer is a water-based penetrating sealer that provides advanced stain and antimicrobial product protection while preserving the natural look of the surface. It protects against oil and water-based stains on natural stone, tile, masonry, and grout in interior and exterior applications.

STONETECH Quartz & Porcelain Tile Sealer - Impregnator Sealer

STONETECH Quartz & Porcelain Tile Sealer

STONETECH Quartz & Porcelain Tile Sealer is a water-based sealer, designed to protect quartz, engineered stone and tile from stains and the continuous growth of stain and odor causing bacteria, mold and mildew. It preserves the original look of the surface, is effective in interior and exterior applications and can be used as a pre-grout sealer.

STONETECH Revitalizer Cleaner & Protector - Grout Cleaner

STONETECH Revitalizer® Cleaner & Protector

STONETECH Revitalizer® Cleaner & Protector is a 3-in-1 formula that cleans, reseals and defends. It cleans everyday messes on natural stone and grout, all while reinforcing stain protection and continuously defending against the growth of bacteria, mold and mildew. This streak-free, daily cleaner contains a built-in sealer to extend sealer life and make surfaces easier to clean.



Click here to view previous LATICRETE® Product Launch Windows

February 2021 >

July 2020 >

February 2020 >


*See Data Sheet DS-36640 for installation instructions.


**OSHA action level set forth in OSHA's Respirable Crystalline Silica (RCS) standard for construction, 29 CFR 1926.1153, as certified by an independent laboratory to be below the OSHA action level for respirable crystalline silica. Click here to learn more. 


‡ BEHR®, Benjamin Moore®, Sherwin-Williams® and PANTONE® are not affiliated with the PERMACOLOR® Select product line and/or LATICRETE International, Inc.


ProjectSafety by LATICRETE

LATICRETE ProjectSafety™

LATICRETE is driven to provide education and safer alternatives to traditional construction methods.

Learn More

LATICRETE offers the most comprehensive array of tile and stone installation materials incorporated with Microban® antimicrobial product protection.

LATICRETE & Microban® Offer Antimicrobial Product Protection

LATICRETE offers the most comprehensive array of tile and stone installation materials incorporated with Microban® antimicrobial product protection. 

Learn More

Rapid Recovery Products and Solutions by LATICRETE

Rapid Recovery Will Require Rapid Solutions

LATICRETE products to help finish your jobs faster and safer.

Learn More

LATICRETE University Online Training

LATICRETE University

Learn Industry Standards from Experts in the Field and from the Comfort of your Home or Office.

Learn More

Chat or Email
Need help? We're here for you.