Jefes de grupo

1500 miembros del equipo, 100 países, 60 años de innovación, 7 continentes, 3 generaciones, 1 familia


LATICRETE® International, Inc. fue fundada por el difunto Dr. Henry M. Rothberg en 1956. Los jefes de grupo que se han desempeñado durante los últimos 60 años continuaron impulsando la innovación en la industria de la construcción, a través de la incorporación de materiales para morteros adhesivos y la tecnología que le ha hecho ganar a LATICRETE el prestigio de líder en la industria.













Conozca al equipo de LATICRETE

David A. Rothberg, Chairman/CEO

David A. Rothberg, Chairman and CEO of LATICRETE International, Inc., holds a M.B.A. from the Harvard Business School in Boston, Massachusetts.

Rothberg obtained his Bachelor of Science degree in geology from Emory University in Atlanta, Georgia. He has also completed courses at Massachusetts Institute of Technology and Harvard Law School, and an advanced management program at the International Institute for Management Development (I.M.D.) in Lausanne, Switzerland.

Rothberg has been employed in the building chemicals industry full time since 1978, when he started in the laboratories of LATICRETE. Over the years, his responsibilities have included Research Scientist, Production Engineer, Technical Service Representative, and Vice President of Finance and Administration.

As CEO of LATICRETE, Rothberg travels extensively, supporting customers and company operations in over 100 countries.

When not working, he is an avid cyclist, sea kayaker, and white water canoeist. His expedition travels have taken him to the highest points on five continents, and by ski to the South Pole.

Rothberg is married to Attorney Nan M. Birdwhistell, former Mayor of Woodbridge, Connecticut. They have two sons; Daniel, a Geologist,working in LATICRETE’s International Division, and Jason, working in the film industry in Los Angeles.

Rothberg is a 20 plus year member of Ypo, a global business organization

He served on board of The Connecticut Business & Industry Association and on the Advisory Council of the National Outdoor Leadership School (NOLS), of Lander, WY., USA. NOLS is the leader in wilderness education.

Erno de Brujin, Presidente & COO, División Internacional

Erno de Bruijn es el Presidente de la División Internacional de LATICRETE International que trabaja en la oficina central corporativa en Bethany, Connecticut.

Se graduó en la Leiden University Law School en Holanda y asistió al Programa de Desarrollo de Gestión de la Harvard Business School.

De origen holandés, Erno había trabajado en Florida, Honduras y Polonia durante su paso por una empresa holandesa multinacional de distribución de químicos, antes de comenzar a trabajar en LATICRETE.

Con los años, Erno trabajó para LATICRETE International desarrollando diversas capacidades. En su puesto como Gerente Regional para Medio Oriente, inició las operaciones de la empresa en Dubái y los Emiratos Árabes Unidos. Junto con su familia se mudó a los Estados Unidos y trabajó como Gerente de Planta en la oficina central de producción de LATICRETE en Bethany, Connecticut. Luego fue nombrado en el cargo que desempeña actualmente. Erno habla inglés, holandés, alemán y español.

Vive en Westport, Connecticut, con su esposa Lauren y sus dos hijas. Entre sus intereses personales se incluyen la pesca a mosca y el rugby.

Edward D. Metcalf, Presidente & COO, División Norteamérica

Edward D. Metcalf se unió a LATICRETE como Representante Técnico del sur de California en 1985. Al asumir el cargo de Gerente de Ventas Regional en 1993, se mudó con su familia cerca de la oficina central corporativa de LATICRETE en Bethany, Connecticut.

Desde que se unió al equipo corporativo de LATICRETE, Metcalf ha ocupado puestos de mayor responsabilidad de forma progresiva, supervisando las áreas de ventas, comercialización, servicios técnicos, operaciones, investigación y desarrollo y recursos humanos hasta el cargo de Presidente/Jefe de Operaciones de Norteamérica que ocupará desde marzo de 2016.

Pasar de un equipo de 100 personas a uno de más de 500, cumpliendo siempre con los valores únicos de la visión de la empresa, ha requerido importantes cambios en la implementación de tecnología, capacitaciones y comunicaciones. Estos cambios son los aportes centrales que Metcalf ha realizado en LATICRETE y tienen base en sus experiencias tempranas en LATICRETE y en la industria de la construcción en general.

Metcalf proviene de California y tiene una especialización en Economía en la Universidad Estatal de California, San Diego, y ha trabajado en numerosas juntas industriales. Entre sus intereses personales se incluyen practicar golf, ciclismo y excursionismo.

Janet Brunwin, CFO

Janet N. Brunwin es Vicepresidenta de Finanzas de LATICRETE International, Inc. Está a cargo de la administración financiera general de LATICRETE, incluidos los informes financieros, cumplimiento, hacienda, fiscal, administración de riesgo y TI.

Brunwin tiene una vasta experiencia en contaduría pública y fabricación. Comenzó su carrera como contadora pública certificada en Ernst & Young y luego ocupó cargos de administración financiera de mucha responsabilidad en Selectro Corporation, Kraft Foods y Reflexite Corporation.

Antes de unirse a LATICRETE, ocupó el cargo de Administradora Financiera de Brady Corporation, supervisando varias divisiones de Norteamérica. Brunwin se unió a LATICRETE en 2002 como Supervisora, ocupó el cargo de Directora de Finanzas en 2008, obtuvo el puesto de Directora Senior de Finanzas y Recursos Humanos en 2011 y fue nombrada Vicepresidenta de Finanzas en 2014.

Brunwin obtuvo un título en contaduría financiera y obtuvo un MBA de la Universidad de New Haven. También es miembro de la AICPA, CSCPA, Instituto de Ejecutivos de Finanzas y el Connecticut Chapter of the National Association of Corporate Directors.

Reside con su familia en Bethany, Connecticut. Brunwin es la tesorera del club de fútbol Woodbridge y secretaria del club Bethany Lions. Entre 2007 y 2013, fue presidenta de la junta directiva de la ciudad de Bethany y en 2014 fue nombrada ciudadana del año de Bethany. Participa en muchos eventos y actividades de la comunidad. Entre sus intereses personales se incluyen la música, las antigüedades y las actividades al aire libre, como acampar, el piragüismo y excursionismo.

Daniel C. Lu, Vicepresidente Senior de Proyectos Especiales

Daniel C. Lu, Vicepresidente Senior de Proyectos Especiales asistió a la Universidad de Michigan en Ann Arbor, Michigan, y obtuvo su título de ciencias (Bachelor of Science), con especialización en geología y química.

Desde que se unió al equipo técnico de LATICRETE® International, Inc. en 1975, ha trabajado extensamente en las áreas de desarrollo de nuevos productos, servicio técnico de campo y especificaciones arquitectónicas.

Lu fue una pieza fundamental en el desarrollo del primer mortero/lechada epóxico emulsionado y modificado que tuvo éxito comercial. LATAPOXY® 210

.

Otra de sus innovaciones fue la membrana de aplicación líquida que fue primicia en las instalaciones impermeabilizantes de revestimiento cerámico con resistencia a cargas pesadas y con capacidad antifusura. (LATICRETE® 9235).

Lu ha formado parte de varias juntas técnicas de la industria de la construcción y revestimiento, incluidas las juntas que están bajo el auspicio de la MMSA y CSA.

Entre sus intereses personales se incluyen acampar, pescar y recolectar piedras en las áreas que rodean a Bethany, Connecticut, donde reside.

LATICRETE® Junta Directiva

David A. Rothberg, Presidente
Albert Canosa
Bernard Gustin
Mark Levy
Stephen Merkel
Doris Zelinsky


Doris Zelinsky

Doris Zelinsky has a 35-year career within US-based manufacturing and sales companies. She has worked with family owners, private equity and public companies. Ms. Zelinsky's "origins" are in manufacturing. During the last two decades, she has expanded her skills to full P&L responsibility, including general management, strategy, sales and marketing.

After completing her BA in economics at Yale and an MPA at Princeton, she joined the Lender’s Bagel Bakery and designed new technologies and plants to support their growth. At Lender's, she worked side-by-side with family leadership for six years, where she directed all operations, manufacturing, R&D, Q A, engineering, construction, supply chain and customer management. Lender’s grew revenues tenfold during her tenure. From there, she spent nine years with Kraft Foods, also in leadership positions.

During the last eight years, she has been an active board member of several manufacturing companies, as well as a management consultant. She currently serves on the Board of YUM Restaurants of Puerto Rico, and is an adviser to a 1,700 store chain in the US and Canada.

In addition, Ms. Zelinsky serves as both board member and as consultant to a portfolio of US companies in consumer products and food manufacturing equipment.

As a passionate volunteer, Ms. Zelinsky has served as the founder and president of Greater New Haven Holocaust Memory, responsible for maintaining the first Holocaust Memorial built in the United States on public land. She is the executive producer of "People Forget...New Haven Remembers", an award winning documentary that reinforces this "first in our country”, memorial’s timely and compelling message of tolerance.

Ms. Zelinsky resides in New Haven and Branford Connecticut with her spouse, Law Professor Edward Zelinsky. They have raised four children in Connecticut, where as a family, they actively enjoy New England's summer sailing and winter skiing sports.

Albert Canosa

Albert A. Canosa served as President, CEO and Director of Raytech Corporation from 1998 to 2004 and brings a diverse array of experience, skills and qualities to the corporate decision-making process. Raytech Corporation, a New York Stock Exchange corporation, is an international leader within the vehicular power transmission applications for the automotive, heavy duty OEM and aftermarket market segments.

As CEO of Raytech, Mr. Canosa piloted the company through a 12-year asbestos-related bankruptcy process and led the company to emerge as a financially healthy, viable, respected, and market-leading competitor worldwide. He generated the highest performance of Raytech with equity increase of 72% and the highest pretax performance level to date. Under Mr. Canosa’s leadership, all Raytech manufacturing plants received their QS or ISO 9000 certification and the company received Q1 status from Ford and Partnership status with Deere.

Mr. Canosa’s experience includes 12 years as a Chief Financial Officer, as well as more than 30 years of excellent performance in diverse disciplines, such as tax, SEC reporting, shareholder relations, treasury, short- and long-range planning, financial analysis, acquisitions/divestitures, auditing, corporate structure, turnaround programs, asset management, debt reduction and employee relations.

Raytech operated in a mature industry with no opportunity for price increases and yet it generated a compound annual growth rate in pretax earnings of 17% for 11 years straight with Mr. Canosa’s direction. He has demonstrated leadership, integrity and management qualities that are respected by peers, competitors, customers and associates.

Mr. Canosa previously served as Chairman of the Private School Board and Chairman of St. Mary Church Council. He is also a member of the Board of Directors of Marlin Firearms Company, the United Way of Branford and is a Trustee of Quinnipiac University. He is currently Director & Chairman of the Audit Committee of Tasker Products. Mr. Canosa received his Bachelor of Science degree in Accounting from Quinnipiac University in Hamden, CT. Mr. Canosa resides in Branford with his wife Sharon and his son Adam.

Volker Weidmann

Volker Weidmann ingresa a Laticrete con 28 años de experiencia, que incluyen su puesto como Director de gestión de Herman Otto GmbH en Fridolfin, Alemania, durante los últimos 20 años. Volker trabajó exclusivamente en ventas, Investigación y Desarrollo, soporte de aplicaciones, comercialización y creación de una marca. Volker posee un extenso conocimiento sobre materiales y prácticas de la industria de la construcción. Ha sido elegido presidente de la Asociación Industrial Alemana de Fabricantes de Selladores (IVD).

Volker obtuvo una maestría en química orgánica y un doctorado en ciencias técnicas otorgados por la Universidad Técnica en Graz, Austria.

En su tiempo libre, Volker disfruta de la música (escuchar, componer y tocar), de la caza, de la lectura y del coleccionismo de libros.

Estamos deseosos de trabajar con Stephan y Volker y de contar con sus contribuciones para mejorar la vida de nuestros empleados y nuestros asociados. Confío en que Stephan y Volker serán recursos muy importantes para la Junta Directiva de Laticrete.

Mark Levy

Mark S. Levy has dedicated his career to the fire alarm and early detection industry, overseeing the growth of both Fire-Lite Alarms Inc. (which was founded by his father Herbert in the 1940's) and NOTIFIER.

Mark received his BS in Business Administration from the University of Denver in 1970. Upon graduation, he took over Fire-Lite Alarms Inc., where he already had 10 years’ experience working with his grandfather and his father in various roles within the company. Mark set goals, objectives and marketing strategies that guided the company on a path of modernization and future growth. In addition, he recruited the industry's best engineers to develop and expand the company's product line. In 1984, Mark recognized another great opportunity to grow the business when he sold Fire-Lite to the Pittway Corporation of Chicago, Illinois. He remained as president of Fire-Lite Alarms Inc., and in 1987 was named president of NOTIFIER as well, another company acquired by Pittway. Today, both companies are part of Honeywell International's Fire Solutions Group and among the world's leading manufacturers of commercial fire detection systems.

Promoted to President of Honeywell International’s Fire Solutions Group in 2000, Mark oversaw five global systems brands - Fire-Lite, NOTIFIER, FCI, Gamewell and Silent Knight, as well as the detector and device businesses – System Sensor and KAC, which are the world leaders in their markets. The Fire Solutions Group employs over 3,000 people globally.

Among his achievements throughout his career, Mark was recognized by the Connecticut District Export Council in 1998 with the "Connecticut Exporter of the Year Award". He received the Honeywell Hero Award for outstanding achievement in September 2001. He is also active on the Board of the University of New Haven, currently as the Chairman of the Finance Committee; and former Board Chairman of the Easter Seal Goodwill Rehabilitation Center in New Haven.

Stephan Liozu

Stephan Liozu comes to Laticrete with more than 23 years of experience with several multinational building product companies. He has expertise in the manufacturing and distribution practices of our industry, his forte is customer value management, and recent accomplishments include coaching, consulting and training for large global industrial companies. Stephan has published six books, 4 e-books, a combination of 40 academic and practitioner papers, and has presented at over 45 conferences.

Stephan received a master's degree in business administration from Cleveland State University and a doctoral degree in management from Case Western Reserve University. He is a native of France.

Dr. Liozu resides in Pittsburgh, Pennsylvania with his son, Lorenzo. He loves working out and watching rugby.

Stephen Merkel

Steve is a Senior Executive with proven leadership, performance and 18 years of international and domestic profit and loss responsibility. He has had an exceptional track record for sales and profit growth, acquiring, integrating and divesting companies worldwide, leading a major turnaround and rejuvenating a stagnant business. As head of Loctite’s Global Industrial business, he increased sales 48% and operating profit 71% in a five year period. Over a 12 year period, he has had a CAGR of 11% in sales and 16% in operating profits. As one of four new directors to turn around NYSE Sturm Ruger, market cap increased more than threefold during his four year tenure.

His customer and distribution experience has included multi-national industrial companies, retailers and dozens of distribution channels including industrial, automotive aftermarket, consumer, electronics, aerospace, jan san, hardware, HVAC, plumbing, pest, food service, paper, hospitality, fire arms, OE service parts, telecommunications, specialty water, farm and agriculture.

He has been adept at consistently improving the value offering and gross margins throughout his career by testing price elasticity, re-engineering products, outsourcing, improving productivity, new product introduction, licensing, acquisition and pricing to value, not cost.

He has acquired and integrated 13 private and public companies across 22 countries. He has also divested two companies including one that required a very detailed separation of shared services and markets.

Steve has successfully managed through natural disaster, wild inflation, catastrophic loss of facilities, major integrations, divestitures, a hostile takeover, a turnaround, fraud and financial uncertainty. As a result, he keenly understands the importance of focusing on what a company does best, where it does best and restructuring the business focus for rapid improvement.

Previous to his 18 years of operating experience, Steve was appointed Assistant to the Chairman of a Fortune 500 NYSE Specialty Chemical Company responsible for Mergers and Acquisitions. Prior to this, he held a number of Sales Management positions focusing on customer needs and accelerated growth.

He has served on NYSE, private and not-for-profit boards and currently advises a number of privately held businesses.

Steve has attended Executive Programs at IMD in Switzerland and AMOS Tuck School at Dartmouth. He also holds a Masters in Marketing and Finance from Clarkson School of Management and a BS in Management from Clarkson University.