Posted on 03-25-2024

We’re excited to share with you a milestone that marks a significant leap forward for our brand and services: the launch of the redesigned LATICRETE website!

In an age where digital presence is as crucial as the products and services we offer, our new website stands as a testament to our commitment to innovation, accessibility, and user-centric design. Read about the enhancements launching globally in March. 

Posted on 12-12-2023

Polished concrete floors have gained immense popularity in both residential and commercial spaces for their durability and aesthetic appeal. However, when faced with imperfect concrete substrates with inconsistent aggregate, stains, or cracks, the path to achieving a polished concrete finish can be fraught with challenges. The answer to this conundrum? Polishable self-leveling overlays – a game-changing alternative to traditional concrete polishing. 

In this blog post, we'll explore why and how these concrete overlays are an alternative solution for those who prefer to have a more uniform, consistent polished concrete look – and we’ll also do a deep dive into the polishing process as well as suggested maintenance.  

Posted on 10-20-2023

Determining the precise amount of grout required for your tiling project is a crucial step in planning your job. The question "how much grout do I need?" is influenced by several factors that need careful consideration. Read this blog to learn more.

Posted on 09-19-2023

The surge in outdoor renovations calls for seasoned installers to stay on top of the latest trends and techniques, ensuring their clients receive an installation with exceptional results and longevity. Learn the key elements of successful outdoor renovations in this blog. 

Posted on 08-22-2023

Posted on 08-10-2023

Posted on 08-10-2023

Posted on 05-18-2023

Posted on 04-05-2023

Posted on 03-09-2023

It’s a stone or tile floor…you can’t possibly damage it with a simple household cleaner, right? Well dear reader, that’s not the case at all. Many common household cleaners can do long lasting damage to your stone or tile floors, stripping them of sealers, dulling their finish, and making your grout susceptible to stains. So, before you grab that “all-purpose” cleaner, put down the mop and bucket and get some tips on how to clean stone & tile floors throughout your home.  

Posted on 11-28-2022

Now more than ever, homeowners are doubling down on their investments to add comfort to their private sanctuaries and increase the value of their homes. Often the best home improvements are the ones that go unnoticed but make a world of difference in the comfort and efficiency of the home. In particular, radiant floor heating is making waves in the home improvement space. The addition of radiant floor heating systems elevates the luxury of a space by providing a uniform and efficient heat source – which is ideal once the temperatures start dropping.

Posted on 10-25-2022

The quality of cement based grouts continues to improve throughout the tile, stone and adhered masonry veneer industries. New technologies mean that grouts get harder, minimize efflorescence and are easier to install than previous technologies. It is important to note that no cement based grout is self-cleaning or absolutely stain-resistant. Regular and routine maintenance is required to maintain the long term beauty of the grout, and, wiping up spills quickly and thoroughly will help minimize the possibility of staining the grout. The following information will help to maintain the grout for many years.

Posted on 08-30-2022

Posted on 08-29-2022

In the tile and stone industry, mortar and grout products are materials that are constantly being innovated with each iteration. One ongoing development in this sector includes pre-mixed grout, which is a no-mix, less mess alternative to traditional grout that aids workers in doing their jobs more efficiently.

Posted on 08-26-2022

Considered as some of the most demanding and intricate projects, a mosaic tile design is not just an aesthetically pleasing feature, it is a true work of bespoke art. When designers are creating a mosaic masterpiece, making sure their art will stand the test of time should be the least of their concerns. This is where the importance of choosing a quality mortar for mosaic tile.

Posted on 08-25-2022

With rising demand from industry stakeholders to improve our social impact and reduce construction’s negative effect on environmental health, building materials manufacturers have a unique role in providing sustainable solutions that both offer enhanced performance and create a better future. 

Posted on 08-24-2022

Are heated floors worth it? Radiant floor heating systems have gone from an uncommon nicety exclusively seen in wealthy estates to an eco-friendly and affordable concept. Learn how STRATA_HEAT radiant floor heating systems can increase energy efficiency while providing uniform heat throughout your floors.

Posted on 05-04-2022

To make an impact on your customers and reach new ones you must adapt your marketing strategies and learn new skills. According to Hubspot, companies targeting consumers will focus communications on social media first, then email, websites and blogs. Because social media is constantly changing and evolving, to help differentiate yourself from your competitors you should focus on what you can do on social media and do it well!

Posted on 04-01-2022

When you think about the content you share on your social media page, whether it be words, imagery or video, the first thing you should think about is, will this be engaging to your existing and potential customers? Content should evoke an emotional response or an action, such as a like, comment or share. When this happens, it helps you know that what you are posting adds value and is of interest. 

Posted on 10-19-2021

Knowing the pH level of cleaners for natural stone will allow you to know if it will strip the sealers or etch the stone.