New Products

2023 - Launch Window 2

A robust line of profiles and trims. More lightweight installation solutions. A veneer mortar designed to meet changing building codes. And the latest special edition grout colors.

Take a look at some of the newest products hitting the market starting July!

Read more below or click here to learn more from Spencer Maheu, Director of Product Management.

This New Products Portal is a central location that will hold all the important documents associated with our New Product Launch Windows. Launch Window 2 products start shipping July 10, 2023.

Profiles and Trims

Profiles & Trims

Take your design to the edge™ with the all-new line of LATICRETE® Profiles & Trims – an unmatched offering of over 4,000 items, German-engineered and manufactured to meet the highest quality standards in the industry. 

Choose from a broad range of premium materials, finishes, and colors in a multitude of shapes and sizes, compatible with a variety of flooring materials. 

Take your design even further by complementing your profiles and trims to our most popular grout colors or choose custom colors as a part of the LATICRETE ANYCOLOR™ program. 




254 PLATINUM PLUS thinset

254 PLATINUM™ Plus

The ultimate lightweight thin-set, giving you the highest level of performance while making your job easier. 

A 60-minute open time helps maximize your productivity and flexibility on the jobsite. This smoother, creamier formula is easier to trowel and work with, making installation a breeze. Best of all? A 25lb bag provides the same coverage as a 50lb bag of standard adhesive mortar, while providing you with unsurpassed bond strength! 




NXT Level Plus Lite self leveler

NXT® Level Plus Lite

Lightweight self-leveling underlayment meets heavyweight project challenges.  

A premium lightweight, fiber-reinforced, cement-based underlayment designed for leveling a variety of interior projects using concrete, plywood, OSB, and gypsum substrates prior to the application of floor coverings.  It’s nearly 50% lighter than your standard cured SLU making it a great choice for building projects with load-bearing issues. The packaging is also 50% lighter, so it’s easier to carry and handle.

This versatile, rapid-setting underlayment can be poured up to 4" (102 mm) in depth to save you time and cost and produces a flat, smooth, and hard surface in as little as 24 hours. Pourable and pump-friendly, NXT Level Plus Lite offers consistent results and contains no respirable crystalline silica levels that exceed the OSHA action level*.  




MVIS Builders Veneer Mortar

MVIS™ Builders Veneer Mortar

New code changes are coming, meaning you’ll soon have to use a polymer-modified mortar instead of Type-S mortars when installing thin brick and stone veneers. MVIS Builders Veneer Mortar meets these new standards, helping you stay ahead of the new changes. 

MVIS Builders Veneer Mortar is designed for thin brick and thin stone veneer and is good for vertical, residential applications. Available in grey, brown, and white (white can also be tinted), making it ideal for stacked stone.




Grout Enhancements 

AnyColor Grout Color Matching Program from LATICRETE

PERMACOLOR® Select Special Edition Grout Colors

Design your tile installation grout to match using the 2023 colors of the year!

With PERMACOLOR® Select ANYCOLOR™, you can offer your customers these 2023 Special Edition colors inspired by paint and color experts.





Dazzle your grout!

SPECTRALOCK® DAZZLE™ produces stunning grout design options offering metallic and glow-in-the-dark finishes combinations when used with metallic, glass, porcelain, or any other type of tile and stone. The latest enhancements include a new glow-in-the dark color and an easier mixing process.





* OSHA action level set forth in OSHA’s Respirable Crystalline Silica (RCS) standard for construction, 29 CFR 1926.1153, as tested by an independent laboratory to be below the OSHA action level for respirable crystalline silica - see

Download the 2023 Launch Window 2 Product Overview Brochure > 

Have questions on products? Reach out to your local LATICRETE Sales Rep or contact us >

Ready to buy? Find a distributor

Did you miss the communications for previous product launches? If so, click below. 

February 2023 > 

July 2022 > 

January 2022 >

July 2021 >

February 2021 > 

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