2023 - Launch Window 1
This New Products Portal is a central location that will hold all of the important documents associated with our Product Launch Windows.
Launch Window 1 product start shipping February 6, 2023.

Air Barrier C3
The newest solution to changing building codes and complex wall systems – LATICRETE® Air Barrier C3. Air Barrier C3 gives you a new option for your customers, creating a continuous class 3 air barrier in an easy single coat application.
Compatible with a wide variety of installation methods and designed to meet the latest building codes, Air Barrier C3 can greatly improve a building's efficiency, providing long-term energy savings over the life of the structure.
When used alongside the LATICRETE Masonry Veneer Installation System (MVIS™), you can supply installers with the industry's most comprehensive system solution for thin veneer masonry installations, all backed by a best-in-class warranty.
Click here to view previously launched LATICRETE® Masonry Veneer Installation System Products
July 2022:
- MVIS™ Premium Pointing Mortar Base - a strong, durable, fast setting masonry pointing mortar specifically formulated for glazed brick, porcelain pavers and other low porosity veneers with joints under 1/2 inch (12.7 mm). This is the industry’s first pointing mortar to offer a base material which mixes with PERMACOLOR® Select dispersible pigment packs to create a consistent, stain-resistant color. Choose from 40 standard LATICRETE® colors or create your own custom color with the AnyColor™ program.
February 2021:
- MVIS WCI - (Water Crack Isolation) membrane is a single component, load bearing, fluid applied, crack isolation, bulk water management. MVIS WCI is designed to enhance building longevity.
- LATICRETE® Flashing Sealant - a single component, fast curing, hybrid elastomeric adhesive that is specifically formulated to meet today’s Green Building Standards. Offering excellent adhesion on a wide variety of substrates, it simplifies air and watertight details in both new and existing construction allowing for same day installations.
July 2020:
- MVIS Lite Wall Float - a super lightweight mortar developed with the installer in mind. It contains no respirable crystalline silica and is half the weight of traditional type S mortars.

LATICRETE ProjectSafety™
LATICRETE is driven to provide education and safer alternatives to traditional construction methods.

LATICRETE University
Learn Industry Standards from Experts in the Field and from the Comfort of your Home or Office.

Our Brand Promises
Rooted in innovation, growing for excellence, these are our commitments to our customers, the Earth, and the construction industry.