Sound and Crack Isolation in Dubai

LATICRETE CEO David Rothberg is seen here in Dubai at the Jumeirah Naseem Hotel construction site where 450 luxury hotel rooms are having marble installed with LATICRETE 125 Sound & Crack Isolation to control cracks transmitting through the expensive stone and minimize the amount of impact noise heard in the rooms below.

In the background is the world famous 7 star Burj al Arab Hotel - Rothberg and LATICRETE were on that project too back in 1999!