MVP Program

The LATICRETE® Most Valued Partners (MVP) program is the premier industry contractor rewards program, but it is much more than rewards alone! The all-new MVP program is designed to assure the highest levels of service and tangible value before, during, and after the sale. Join our MVP program to receive:

  • Tons of Opportunities to Earn and Spend Points
  • Early-Order and Project Discounts
  • Redeem Points Towards Industry Dues & Memberships
  • Exclusive Company Spotlights
  • Quick Access to LATICRETE Support and Training Teams
  • Exclusive Adventure Travel Opportunities


Success in the tile and stone installation business is rarely the result of chance. It requires experience, careful planning, prudent risk assessment and consistent execution day in and day out. It takes a team of smart management, dedicated labor, and reliable and involved suppliers. LATICRETE is fully committed to its Most Valued Partners in every way to assure the highest levels of service and tangible value before, during, and after the sale.

Many of the biggest and best contractors and dealers in North America have joined our MVP team and are enjoying all of its benefits – why not you?

The Power of Partnership

LATICRETE® MVPs enjoy direct access to the highest levels of LATICRETE Technical Services to assure optimal liability management. Our sales team works with yours to identify and capitalize up-sell opportunities that benefit all parties. Our operations and customer service professionals prioritize MVP orders to assure consistently complete and on-time shipments.

Partnering with you means more than just making a sale and shipping product. We’ll share project information and opportunities. And when you need us for installer training, jobsite meetings or troubleshooting, we’ll be there.

Maximizing Value

At LATICRETE, you’re valued in every way. As an MVP you are entitled to the best possible pricing and terms offered through our distributors. We bring additional value through our quarterly rewards program and regular MVP-only special offers. We also give you valuable high profile publicity opportunities. Our product literature, advertisements, trade publication articles and Project Spotlights all feature our MVPs and their projects.