LATICRETE Conversations

To make an impact on your customers and reach new ones you must adapt your marketing strategies and learn new skills. According to Hubspot, companies targeting consumers will focus communications on social media first, then email, websites and blogs. Because social media is constantly changing and evolving, to help differentiate yourself from your competitors you should focus on what you can do on social media and do it well!

When you think about the content you share on your social media page, whether it be words, imagery or video, the first thing you should think about is, will this be engaging to your existing and potential customers? Content should evoke an emotional response or an action, such as a like, comment or share. When this happens, it helps you know that what you are posting adds value and is of interest. 

Knowing the pH level of cleaners for natural stone will allow you to know if it will strip the sealers or etch the stone. 

Learn the differences between positive and negative hydrostatic pressure and what products you can use. 

Laying tile can be an easy process in itself, but doing it well and producing quality flooring that lasts for years to come can be more challenging. Learn 4 tips for a successful tile floor installation.

Remodeling a garage is one of the most exciting yet time-intensive projects someone can take on. With summer here and most of us paying more attention to the exterior of our homes, garages have become a hot topic again. Guest blogger, Todd Gillman, Content Director for Innovative Building Materials shares 7 options to transform your space. 

Since the beginning of the COVID-19 pandemic, outdoor living space trends remain on the rise as many homeowners who were sheltering in place developed a renewed interest in their backyard spaces to get year-round usage from their outdoor areas.

In North America alone, it has been estimated that the cost of floor covering failures due to excessive moisture vapor emission from concrete floor slabs exceeds $1 billion per year. Learn how to prevent this from happening! 

Learn some easy tips from guest blogger, Jeremy Von Ruden of LATICRETE Sales, to make sure PERMACOLOR® Select grout is the proper consistency for use on your project. 

Evan Beckerman (aka Throtl), a car enthusiast and business owner wanted his personal garage floor to look like Carrara Marble. Ask and you shall receive! The LATICRETE team partnered up with local flooring expert, Orion DCP Inc. in California, USA, for this custom garage floor transformation using a variety of SPARTACOTE® products. 

Learn the differences of positive and negative hydrostatic pressure and what LATICRETE® waterproofing and moisture solution products you can use in your projects. 

A special public art project representing hope, resilience, community, creativity and grit was created by Art With a Heart and more than 1,000 volunteers for the city of Baltimore, Maryland, USA.

Worker health and safety is and should be a top priority in the construction industry. It is the contractors and installers that work with the products every day, making the innovation of new products that are better for their health and safety critically important. Learn how LATICRETE is committed to drive education and safer alternatives to traditional construction methods. 

The strength of a flooring system is one of the most important factors of a building’s structural integrity. The purpose of the substrate or subfloor is to evenly distribute the weight of everything in a room across the floor joists to maintain balance and provide support. It’s the flooring system that is responsible for carrying the weight of the walls, roof, furniture and people inside. Because of this, underlayments and floor leveling products are an ever important component of a successful floor installation. 

Evan and Victoria Shanks were so thrilled with their recent shop floor done with SPARTACOTE® resinous flooring products, Victoria wanted to have her “she garage” transformed too! 

Mike (Streetspeed717), car aficionado and YouTuber wanted his personal 1,400 s.f. (130 m2) garage to be unique, look nice and be easier to keep clean so that he could show off some of his favorite cars. Read the blog to see how his garage transformed!

According to Houzz, 9 in 10 home renovation projects are updates to the style of the homeowner’s master bathroom. Learn how improvements to engineered shower installation systems can help you install them quicker with high quality products. 

Over the last decade, various manufacturers have incorporated antimicrobial additives into tile and stone installation products, including tile adhesives, grouts, sealants, waterproofing membranes and underlayment materials. 

Learn how car enthusiast, mechanic and YouTuber, Evan Shanks received a one-of-a-kind, custom, glow-in-the-dark polyaspartic garage floor from the team at LATICRETE. 

Ron Nash, Sr. Vice President of Sales & Marketing North America and Jeff Bonkiewicz, Channel Manager, sit down to dinner with Nick and Sophia Petra with Petra Tile in St. George, Utah. Listen to the podcast to learn how this 2nd generation tiler and father of 6 got started in the business and how he uses "social proof" to sell jobs. 

Ron Nash, Sr. Vice President of Sales & Marketing North America shares his reflections on day 10 of the Customer Appreciation Tour around Western United States..

Ron Nash, Sr. Vice President of Sales & Marketing North America, Jeff Bonkiewicz, LATICRETE Channel Manager and Phil Pearson, LATICRETE Sales Rep chat with several customers near Orange county, California during the Customer Appreciation Tour throughout the Western United States. 

Ron Nash, Sr. Vice President of Sales & Marketing North America and John Decena, LATICRETE Sales Rep chats with several customers near Fresno, California during a lunch held during the Customer Appreciation Tour in the Western United States. 

During our Customer Appreciation Tour of parts of the Western United States, Ron Nash, Sr. Vice President of Sales & Marketing North America had a chance to meet up with Kyle Bruns, Branch Manager of DeSoto Sales, Inc. in Sacramento, California. Hear the podcast. 

Ron Nash interviews Adam Wilson, former owner of Icon Tile turned LATICRETE Sales Representative. 

Ron Nash, Sr. Vice President of Sales & Marketing North America interviews nationally recognized custom mosaic artist, Angie Halford Ré, Owner of Unique Mosaics in Salt Lake City, Utah.

We have the best contractors, distributors, partners and friends in the industry! Ron Nash, Sr. Vice President of Sales & Marketing North America is taking a road trip to meet with some of them.

Grout is essential to ensuring a strong and reliable tile installation. And with the latest color technology, grout can add even more style to an already design-savvy space. With so many options available today, which is the right grout for the job?

In this guest blog, Sean Mcleod, an exclusive user of LATICRETE® SPECTRALOCK® epoxy grout for over 10 years shares some of his secrets to a successful install.

Last month we shared a blog post about the famous Raffles Hotel in Singapore getting a major face lift in part for the Warner Bros. blockbuster movie Crazy Rich Asians.