LATICRETE Conversations

Posted on 06/17/2024

In this blog post our Technical Services team outlines the top considerations when determining which caulk is right for the job. They'll provide an overview of how to caulk different areas and the correct type of caulk to use for each installation. 

Posted on 08/24/2022

Are heated floors worth it? Radiant floor heating systems have gone from an uncommon nicety exclusively seen in wealthy estates to an eco-friendly and affordable concept. Learn how STRATA_HEAT radiant floor heating systems can increase energy efficiency while providing uniform heat throughout your floors.

Posted on 08/26/2022

Considered as some of the most demanding and intricate projects, a mosaic tile design is not just an aesthetically pleasing feature, it is a true work of bespoke art. When designers are creating a mosaic masterpiece, making sure their art will stand the test of time should be the least of their concerns. This is where the importance of choosing a quality mortar for mosaic tile.

Posted on 08/29/2022

In the tile and stone industry, mortar and grout products are materials that are constantly being innovated with each iteration. One ongoing development in this sector includes pre-mixed grout, which is a no-mix, less mess alternative to traditional grout that aids workers in doing their jobs more efficiently.

Posted on 08/25/2022

With rising demand from industry stakeholders to improve our social impact and reduce construction’s negative effect on environmental health, building materials manufacturers have a unique role in providing sustainable solutions that both offer enhanced performance and create a better future. 

Posted on 11/28/2022

Now more than ever, homeowners are doubling down on their investments to add comfort to their private sanctuaries and increase the value of their homes. Often the best home improvements are the ones that go unnoticed but make a world of difference in the comfort and efficiency of the home. In particular, radiant floor heating is making waves in the home improvement space. The addition of radiant floor heating systems elevates the luxury of a space by providing a uniform and efficient heat source – which is ideal once the temperatures start dropping.

Posted on 04/01/2022

When you think about the content you share on your social media page, whether it be words, imagery or video, the first thing you should think about is, will this be engaging to your existing and potential customers? Content should evoke an emotional response or an action, such as a like, comment or share. When this happens, it helps you know that what you are posting adds value and is of interest. 

Posted on 10/25/2022

The quality of cement based grouts continues to improve throughout the tile, stone and adhered masonry veneer industries. New technologies mean that grouts get harder, minimize efflorescence and are easier to install than previous technologies. It is important to note that no cement based grout is self-cleaning or absolutely stain-resistant. Regular and routine maintenance is required to maintain the long term beauty of the grout, and, wiping up spills quickly and thoroughly will help minimize the possibility of staining the grout. The following information will help to maintain the grout for many years.

Posted on 05/04/2022

To make an impact on your customers and reach new ones you must adapt your marketing strategies and learn new skills. According to Hubspot, companies targeting consumers will focus communications on social media first, then email, websites and blogs. Because social media is constantly changing and evolving, to help differentiate yourself from your competitors you should focus on what you can do on social media and do it well!

Posted on 08/16/2017

In an industry where there is constant change including new and improved tile and stone products, installation specifications and requirements, and trending designs it’s important to ensure your team is thoroughly trained to not only meet but exceed the expectations of your customers.

Posted on 07/31/2017

Posted on 07/12/2017

A small scale landscaping company maintains many private gardens in our residential area. My wife Seema usually calls this company owner to seek advice on seasonal plants and maintenance issues.

Posted on 07/24/2017

Posted on 06/17/2017

It’s a terrible thought to think that young children believe they don’t matter, but that’s what some of the students of the Cocorite Government Primary School in Trinidad thought when they entered their outdated and overcrowded school every day.

Posted on 11/30/2017

On November 27, 2017 team LATICRETE and Build Health International partnered to help transform 6,000 s.f. (557 square meters) of floors at St. Boniface Hospital in Fond des Blancs on the Southern Peninsula in Haiti.

Posted on 10/03/2017

Over the last 10 years, Troy Wicks, Regional Sales Manager has been involved with and worked on several international outreach projects.

Posted on 09/08/2017

As you know, the TCNA (Tile Council of North America) just released their 2017 Handbook.

Posted on 08/22/2023

Posted on 08/10/2023

Posted on 08/10/2023