View the upcoming major tradeshows and events that LATICRETE will be participating in throughout the world.

Upcoming Events

World of Concrete 2018

Expo Dates: January 23 - 26, 2018
Location: Las Vegas Convention Center - Las Vegas, NV USA

LATICRETE will be have two display spaces at World of Concrete: #S11526 in the South Hall and #O40751 in the Silver Lot outside of the South Hall. We will be highlighting Brand LATICRETE along with products from SPARTACOTE™, L&M™ Construction Chemicals and LATICRETE® SUPERCAP®. We will also have live demonstrations in both locations.

Demo Schedule:
Booth #S11526 South Hall
(Demos will repeat Tuesday, Wednesday and Thursday)

Time Demo
Make surface prep easier and less time consuming in your next polishable overlay job. STRATA_MAT offers contractors less prep work and enhanced productivity, allowing you to get the job done faster.
11:30 AM Pigmented Moisture Vapor Barrier with SPARTACOTE™ Chip broadcast:
Save a step in your next concrete coatings job and give your customer peace of mind against moisture problems with Pigmented Moisture Vapor Barrier. It features easy installation, various colors and versatile use.
1:30 PM SPARTACOTE FLEX PURE™ Clinical Plus:
Mitigate microbial growth from your customer’s demanding floor space with SPARTACOTE FLEX PURE Clinical Plus. This high performance coating system gives floor owners and installers easy installation, customizable colors and textures, and fast return to service.
3:00 PM NXT® LEVEL DL white:
High end retail has high expectations. Exceed them with NXT LEVEL DL white, a versatile, polishable overlay and wear surface that is easy to place, has excellent work time and flowability, and is customizable with PERMACOLOR® Select pigment packs and aggregate.

Tent #O40751 Silver Lot (Outside of South Hall)
(Demos will repeat Tuesday, Wednesday and Thursday)

Time Demo
10:00 AM & 1:00 PM SPARTACOTE Urethane Cement Floor Coating System with Cove:
Learn how to protect against thermal shock with this seamless, heavy duty, floor coating system for demanding environments like commercial kitchens, food service facilities and breweries.
10:00 AM & 1:00 PM SPARTACOTE Decorative Resinous Flooring System:
Watch the installation of these multi-use, polyaspartic, floor coating systems that allow for a beautiful, durable, abrasion and slip resistant floor with a fast return to service. Systems demonstrated may include:
  • SPARTACOTE METALLIC – create a dynamic floor with beautiful aesthetics, unique color and an artistic flair
  • SPARTACOTE CHIP – chemical resistant flooring with a non-slip surface and excellent warranty
  • SPARTACOTE QUARTZ – fantastic abrasion and slip resistance in this durable coating system

For more information, visit the WOC website:

The International Surfaces Event

Dates: January 30 – February 1, 2018
Location: Mandalay Bay - Las Vegas, NV USA
Booth: #5447

LATICRETE will feature the following products: PERMACOLOR® Select, STRATA_HEAT™, 257 TITANIUM™ and HYDRO BAN® Board.

Demo Schedule:
Jan. 30th - 31 and Feb. 1
10:45 a.m. STRATA_HEAT
11:45 a.m. 257 TITANIUM
1:00 p.m. STONETECH Epoxy Grout & Haze Coating Stripper
2:00 p.m. Prime-N-Bond
3:00 p.m. HYDRO BAN Board
3:45 p.m. PERMACOLOR Select

For more information, visit the Surfaces website:

For a free pass to the Exhibits Floor only click here and enter promo code: INV18

Past Events


Dates: March - December 2017
Location: Various cities throughout the U.S and Canada

Details: Similar to our PTK training, LATICRETE distributors, dealers, installers and other professionals learned about LATICRETE products during a condensed 1-2 day training on key product lines.

Total Solutions Plus

Expo Dates: November 4th to November 7th 2017
Location: Marriott Washington Wardman Park - Washington D.C. USA

Products/Solutions Featured: PERMACOLOR® Select, STRATA_HEAT™, 257 TITANIUM™ and HYDRO BAN® Board.

Coverings 2017

Expo Dates: April 4th to April 7th 2017
Location: Orange County Convention Center – Orlando, FL

Products/Solutions Featured: HYDRO BAN® Board, PERMACOLOR® Select grout, TRI-LITE™ mortar, STRATA_MAT™ uncoupling membrane, SPARTACOTE™, STONETECH® surface care and maintenance, HYDRO BAN® Shower Systems, and NXT® surface preparation products.

World of Concrete

Expo Dates: January 17th to January 20th 2017
Location: Las Vegas Convention Center, Las Vegas, NV

Products/Solutions Featured: LATICRETE® SUPERCAP® The Next Generation Slab™, SPARTACOTE® Resinous Flooring Systems, L&M™ Concrete Construction Chemicals, DRYTEK™ self-leveling underlayments

The International Surfaces Event

Expo Dates: January 18th to January 20th 2017
Location: Mandalay Bay Convention Center – Las Vegas, Nevada

Products/Solutions Featured: PERMACOLOR® Select, TRI-LITE™, STRATA_MAT™ and STRATA_MAT™ XT, SPARTACOTE® resinous and decorative flooring, HYDRO BAN® Board, STONETECH®, and HYDRO BAN® Shower Systems

Concrete Decor

Expo Dates: September 27th to September 28th 2016
Location: Town and Country Resort - San Deigo, California

Products/Solutions Featured: Decorative concrete products and systems including: Liquid applied Moisture Vapor Barrier and Polyaspartic Coatings, including traction additives, metallic flooring, anti-microbial protection and logo/decal applications.

Total Solutions Plus

Expo Dates: October 22nd to October 25th 2016
Location: Hyatt Regency Indian Wells Resort and Spa, Indian Wells, California

Products/Solutions Featured: TRI-LITE™, PERMACOLOR® Select, PERMACOLOR® Select ANYCOLOR™, PERMACOLOR® Select NS Grout Base, Shower Systems, STONETECH®, STRATA_MAT™ and STRATA_MAT™ XT

International Pool | Spa | Patio Expo 2016

Expo Dates: November 2nd to November 4th 2016
Location: Ernest N. Morial Convention Center – New Orleans, Louisiana

Products/Solutions Featured: Different products used in pool, spa and patio project such as: self-leveling underlayments, waterproofing, crack isolation, sound control, mortars, adhesives, grout & sealants, sealers and cleaners, and paver sand.