View the upcoming major tradeshows and events that LATICRETE will be participating in throughout the world.

Upcoming Events


Our new local training seminars are making their way throughout over 75 cities in the United States and Canada! Similar to our PTK training, LATICRETE distributors, dealers, installers and other professionals interested in learning about LATICRETE products will do so during a condensed 1-2 day training on key product lines.

Dates: March - December 2017
Location: Over 75 cities in the U.S. and Canada (click below for a city near you!)
Shower Systems, STONETECH® Surface Care and Maintenance, Adhesives, Grouts, Membranes, SPARTACOTE™ Resinous Flooring and Decorative Coatings, Moisture Mitigation, DRYTEK™ Floor Preparation and Leveling , MVIS™ (Masonry Veneer Installation System)

Total Solutions Plus

Expo Dates: November 4 - 7, 2017
Location: Marriott Washington Wardman Park - Washington D.C. USA

LATICRETE is a TITANIUM Sponsor for this event. We will have a 40’ x 10’ display at the Table Top Reception on Monday November 6th from 4:30 – 7:30 pm. We will be highlighting Brand LATICRETE along with the following products: PERMACOLOR® Select, STRATA_HEAT™, 257 TITANIUM™ and HYDRO BAN® Board.

For more information, visit the TSP website:

World of Concrete 2018

Expo Dates: January 23 - 26, 2018
Location: Las Vegas Convention Center - Las Vegas, NV USA

LATICRETE will be have two display spaces at next year’s World of Concrete: 40’ x 60’ booth #S11526 in the South Hall and 20’ x 20’ tent #O40751 in the Silver Lot outside of the South Hall. We will be highlighting Brand LATICRETE along with products from SPARTACOTE™, L&M&trde; Construction Chemicals and LATICRETE® SUPERCAP®. We will also have live demonstrations in both locations with a full demo schedule coming soon.

For more information, visit the WOC website:

The International Surfaces Event

Dates: January 30 – February 1, 2018
Location: Mandalay Bay - Las Vegas, NV USA

LATICRETE will have a 50’ x 40’ booth #5447 highlighting Brand LATICRETE along with the following products: PERMACOLOR® Select, STRATA_HEAT™, 257 TITANIUM™ and HYDRO BAN® Board. We will be conducting live demonstrations throughout the entire show. Stay tuned for a full demo schedule.

For more information, visit the Surfaces website:

Past Events

Coverings 2017

Expo Dates: April 4th to April 7th 2017
Location: Orange County Convention Center – Orlando, FL

Products/Solutions Featured: HYDRO BAN® Board, PERMACOLOR® Select grout, TRI-LITE™ mortar, STRATA_MAT™ uncoupling membrane, SPARTACOTE™, STONETECH® surface care and maintenance, HYDRO BAN® Shower Systems, and NXT® surface preparation products.

World of Concrete

Expo Dates: January 17th to January 20th 2017
Location: Las Vegas Convention Center, Las Vegas, NV

Products/Solutions Featured: LATICRETE® SUPERCAP® The Next Generation Slab™, SPARTACOTE® Resinous Flooring Systems, L&M™ Concrete Construction Chemicals, DRYTEK™ self-leveling underlayments

The International Surfaces Event

Expo Dates: January 18th to January 20th 2017
Location: Mandalay Bay Convention Center – Las Vegas, Nevada

Products/Solutions Featured: PERMACOLOR® Select, TRI-LITE™, STRATA_MAT™ and STRATA_MAT™ XT, SPARTACOTE® resinous and decorative flooring, HYDRO BAN® Board, STONETECH®, and HYDRO BAN® Shower Systems

Concrete Decor

Expo Dates: September 27th to September 28th 2016
Location: Town and Country Resort - San Deigo, California

Products/Solutions Featured: Decorative concrete products and systems including: Liquid applied Moisture Vapor Barrier and Polyaspartic Coatings, including traction additives, metallic flooring, anti-microbial protection and logo/decal applications.

Total Solutions Plus

Expo Dates: October 22nd to October 25th 2016
Location: Hyatt Regency Indian Wells Resort and Spa, Indian Wells, California

Products/Solutions Featured: TRI-LITE™, PERMACOLOR® Select, PERMACOLOR® Select ANYCOLOR™, PERMACOLOR® Select NS Grout Base, Shower Systems, STONETECH®, STRATA_MAT™ and STRATA_MAT™ XT

International Pool | Spa | Patio Expo 2016

Expo Dates: November 2nd to November 4th 2016
Location: Ernest N. Morial Convention Center – New Orleans, Louisiana

Products/Solutions Featured: Different products used in pool, spa and patio project such as: self-leveling underlayments, waterproofing, crack isolation, sound control, mortars, adhesives, grout & sealants, sealers and cleaners, and paver sand.