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  • Products
    • Tile & Stone Installation Systems
      • Substrate Preparation, Screeds & Mortars
      • Pedestals, Plaza & Deck System
      • Waterproofing & Shower Systems
      • Uncoupling & Anti-Fracture Membranes
      • Sound Control
      • Radiant Floor Heating
      • Adhesives & Mortars
      • Grouts
      • Caulks & Sealants
    • Adhered Façade & Wall Finish Systems (MVIS™)
      • Wall Renders & Scratch Coats
      • Air Barrier Systems
      • Adhesives & Mortars
      • Flashing
      • Pointing Mortars
    • Concrete & Substrate Preparation
      • Bonding Primers & Moisture Barriers
      • Self-Leveling Underlayments
      • SUPERCAP High Volume Self-Leveling
      • Polished Concrete & Overlayments
      • Skim Coat, Patch & Repair
      • Thick Bed Mortars & Screeds
      • Performance Floor Toppings
      • Concrete Chemicals & Construction Grouts
      • Concrete Densifiers & Hardeners
      • Resources
    • Shower Systems
      • Wall Board
      • Preformed Shower System
      • Liquid Applied Waterproofing
      • Drains
      • Tools & Accessories
      • Sheet Membranes & Related Accessories
      • Cementitious Waterproofing
      • Flashing & Specialty Waterproofing
      • Rapid Custom Shower System
    • Floor Heat
      • Mats
      • Heating Wire
      • Thermostat
      • Complementary Products
    • Profiles & Trims
      • Floor Applications
      • Wall & Countertop Applications
      • Stair Applications
      • Cove Applications
      • Movement & Expansion Joints
    • Tile, Stone & Surface Care
      • Clean
      • Protect
      • Enhance
      • Restore
    • Resinous Coating & Floor Finish Systems
      • Bonding Primers & Moisture Barriers
      • Resinous Coatings & Mortars
      • Polished Concrete & Overlayments
      • Concrete Densifiers & Hardeners
      • Complementary Products
      • Resources
    • New Products
      • Products with Microban®
    • Color Selector
      • ANYCOLOR™
      • Color Story
  • Solutions by Application
    • Commercial & Institutional
      • Education
      • Healthcare
      • Hospitality & Leisure
      • Office
      • Restaurants
      • Retail
      • Senior Living
      • Swimming Pools & Spas
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      • Manufacturing
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      • Subway & Train Stations
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      • Multifamily Housing
      • Single-Family Housing
      • Swimming Pools
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      • Architectural Guidebook
      • LEED Project Certification Assistant
      • Color Selection
      • Order Samples
      • Continuing Education
      • Project Reference Database
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      • Tile & Stone Installers
      • Flooring Installers
      • Masonry Installers
      • Project Estimator
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  1. Home
  2. About Us
  3. Company Overview

Company Overview

For the Builders of a Better World™

Since 1956, LATICRETE has been at the forefront of the industry, leading with pioneering advancements that redefine high-performance tile and stone installation systems and building finishing solutions.

We strive to empower architects and construction professionals worldwide with top-notch support and building material solutions. Our extensive product portfolio offers superior quality and unbeatable support. We are fully committed to a complete system approach.

Learn About the Company
  • 2000+ Team Members

     

  • 100 Countries

     

  • 65+ Years of Innovation

     

  • 6 Continents

  • 3 Generations

  • 1 Family

     

Our Heritage

Established in 1956, LATICRETE began as a family venture that has since flourished into a global leader within the construction industry. This third-generation family-owned business started in the basement of New Haven, CT with one inventor who had the desire to change the way tile was installed.

Uncover the LATICRETE legacy. Learn more about our founding, our owners’ values, and our consistent vision for better building solutions.

Learn About Our History

Global Leadership

Recognized for our innovative and superior tile and stone installation products, our dedication to quality and innovation has consistently set us apart in the market. We’re in over 100 countries with over 20 Business Units and involved with every kind of project in every imaginable climate – ranging from the World Trade Center in New York to the Burj Khalifa in Dubai to the Olympic swimming pools in Beijing (“Water Cube”). 

View Our Project Reference Database

Purpose-Driven Innovation

With the purpose to improve the built world and the lives of those who build it, LATICRETE has a rich history of introducing innovations – including many industry firsts – that simplify and streamline projects. There’s a reason why LATICRETE has been trusted by architects in some of the globe’s most iconic structures and landmarks.

Jump to our innovation timeline >

A Legacy of Solutions

We aim to be the leading construction brand trusted globally for high-performance tile and stone installation systems and building finishing solutions. Our extensive product portfolio is designed to tackle diverse construction challenges, promoting durability, performance and sustainability wherever your project may be. 

Learn more about our founding innovation, a latex additive solution that revolutionized the industry.

Learn About 4237

Our Customers Are Everything to Us

And we are stronger than ever, together. Watch this video to get to know LATICRETE, our people, our values and our 65+ years of innovative products

Sustainable Practices

Our three-generation legacy upholds a vision for sustainable construction, and we are committed to creating a better quality of life now and for future generations.

Learn more about our journey towards sustainability, and what we are doing to help the sustainability of our industry and the health and safety of our customers and employees.

Learn More

Brand Promises

Our success is built on a deep-rooted commitment to our customers, a testament to our family business values that prioritize strong, supportive relationships. No matter who we work with – architects, specifiers, developers, contractors, distributors – we aim to provide value and expertise. There’s a reason we’ve achieved a Net Promoter Score (NPS) at the highest level in our industry.

Learn more about our Brand Promises, outlining and emphasizing our key commitments ingrained in our company's DNA.

Learn More

Check out What We've Done Over the Decades!

The history of LATICRETE is shaped by numerous industry firsts, innovations and milestones.

With over 65 years of setting industry standards, LATICRETE is the name architects, designers and professional installers know and rely on.

LATICRETE company history 1950s

1950 – 1959

1956: LATICRETE® 4237 - first latex thin-set mortar in the industry

1958: LATICRETE® 301/335 - first thin, load-bearing, trowel-applied waterproof membrane


LATICRETE company history 1960s

1960 – 1969

1960: Introduction of an installation system, providing single source offering with system warranty coverage

1964:
         LATICRETE® SCU 18 - first thin, load-bearing acoustical underlayment system 
         LATICRETE Conductive Mortar - first latex Portland cement based conductive adhesive

1966: LATAPOXY® 210 - first cement-based epoxy resin, non-toxic, cleans with water

LATICRETE company history 1970s

1970 – 1979

1970: LATICRETE® 9235 - first thin, liquid, cold-applied, load-bearing waterproof membrane

1974: First “Toll Free” technical support line

LATICRETE company history 1980s

1980 – 1989

1980: 
   First architectural specifications on floppy disk
   First Domestic and International Profit Through Knowledge (PTK) Training Classes for Tile Setters   

1983: 
   First architectural designs on CAD
   LATICRETE expands Florida, USA facility
   LATICRETE opens Indiana, USA facility

1985: LATAPOXY® SP 100 - first 100% epoxy resin grout

1989: LATICRETE established Central America facility (Licensee)

LATICRETE company history 1990s

1990 – 1999

1990: First automated Fax-on-Demand

1991: First comprehensive, written material and labor warranty 

1993: 
   LATAPOXY® Black Onyx - first non-pigmented 100% epoxy resin grout
   
LATAPOXY 2000 - first industrial strength 100% epoxy resin grout 

1994: 
   LATICRETE Bethany, Connecticut, USA plant receives industry first ISO 9001 certification
   LATICRETE.com - industry's first website
   First educational program for Architects approved by American Institute of Architects Continuing Education System 

1995: LATICRETE® Plaza & Deck System - first lightweight installation system for balconies, terraces etc. with patented drain mat

1997: First AIA/CES program in Asia, Singapore, Hong Kong

LATICRETE company history 2000s

2000 – 2009

2000:

   LATICRETE established India facility (Joint Venture)
   David A. Rothberg, son of founder, elected to CEO/Chairman of the Board

2002: 
   
Launch of SPECTRALOCK® Grout (epoxy grout) with patented technology offering stain and chemical resistance
   First SUPERCAP® mobile blending unit manufactured and placed in service

2003: 
   LATICRETE partners with Microban® - first to incorporate antimicrobial technology into line of products
   255 MULTIMAX™ - first lightweight 3-in-1 thin-set mortar
   LATICRETE established RAK facility in the Middle East (Joint Venture)

2004: 
   LATAPOXY® 310 Cordless Mixer - triples productivity for vertical installations of tile and stone
   SPECTRALOCK® PRO - first stainproof epoxy grout2005: 

   First to develop an Architectural Guidebook offering customizable web-based specification process for the architectural community
   GREENGUARD™ Certification - first tile and stone installation materials manufacturer to offer 3rd party certification for low VOC products

2006: 
   Founder Dr. Henry M. Rothberg - elected to the Ceramic Tile Distributors Association (CTDA) Hall of Fame
   LATICRETE established North Carolina, USA facility

2007: 
   LATICRETE introduces new recyclable plastic packaging
   HYDRO BAN® - first no fabric required, liquid applied waterproof membrane
   LATICRETE expands plant operations to Texas, USA
   LATICRETE opens Oregon, USA facility with LEED benefits
   Dr. Henry M. Rothberg - receives National Tile Contractor Association (NTCA) Lifetime of Achievement Honors
   LATICRETE established China facility
   LATICRETE established South-East Asia facility (Joint Venture)
   LATICRETE established Australia (Licensee)

2008: 
   LATICRETE fully owned plant operations commences in China
   LATICRETE first to offer Building Information Modeling (BIM) in the industry
   LATICRETE expands world headquarters in Bethany, Connecticut, USA

2009: 
   125 Sound & Crack Adhesive - first one step tile adhesive providing both sound control and anti-fracture performance
   3701 Fortified Mortar Bed - first one step mortar bed
   MVIS™ (Masonry Veneer Installation System) launches as a comprehensive system for installation of Manufactured Stone Veneers 
   LEED Project Certification Assistant – first to provide information for GREEN construction projects electronically

LATICRETE company history 2010s

2010 – 2019

2010: 
   LATICRETE launches industry first mobile app
   SPECTRALOCK® 2000 IG - first high performance industrial flooring grout
   First to offer mobile tagging/QR code on packaging and marketing materials

2011: 
   
LATICRETE® SUPERCAP® joint venture formed
   LATICRETE first to offer installation manuals for eBook devices 

2012: 
   Introduction of HYDRO BAN® Shower Installation Systems, first expansion into this line of products
   LATICRETE unveils product specific Health Product Declaration (HPDs)

2013:
   STRATA_MAT™ - first patented mat with mortar hydration vents
   LATICRETE acquires Africa & Middle East facility
   LATICRETE acquires Mexico facility

2014: 
   LATICRETE acquires L&M™ Construction Chemicals in Pennsylvania
   LATICRETE acquires STONETECH® tile and stone surface care line of products
   LATICRETE acquires HP SPARTACOTE® resinous flooring line of products
   HYDRO BAN® Board - first waterproof, light weight wallboard 

2015:
   LATICRETE University - industry first online training program
   LATICRETE established Philippines (Joint Venture)
   LATICRETE introduces PERMACOLOR® Select cement grout that offers the industry’s first dispensable dry pigment solution

2016: 
   LATICRETE unveils product specific Environmental Product Declarations (EPDs)
   LATICRETE acquires Europe SrL facility

2017: 
   Technical Services launches Live Chat on laticrete.com
   LATICRETE® launches SUPERCAP® Ready-Mix Delivery Service
   LATICRETE announces two year shelf life of select products
   LATICRETE Introduces LATAPOXY® BIOGREEN™ 300
   LATICRETE established Malaysia facility
   LATICRETE acquires Central America facility (Costa Rica, Honduras, Panama)
   LATICRETE acquires Australia facility
   LATICRETE acquires Norway facility

2018: 
   
LATICRETE acquires SOLEPOXY® in Brazil
   LATICRETE acquires remaining interest of LATICRETE SUPERCAP® LLC
   LATICRETE expands in Canadian with dedicated in-country business operations
   LATICRETE launches STRATA_HEAT™ - electric radiant floor heating system
   LATICRETE launch STRATA-HEAT™ Thermal Pack – first thin set additive 

2019: 
   LATICRETE launches first 3D Printing Mortar
   VAPOR BAN™ Primer ER - first all in one moister vapor barrier and primer
   LATICRETE acquires BENFER SCHOMBURG S.R.L. in Italy 

2019: 125 TRI MAX™ - first 3-in 1 adhesive

LATICRETE company history 2020s

2020 – Current

2020: 
   SPECTRALOCK® 1 - first pre-mixed grout with epoxy performance
   LATICRETE® SELECT-BOND™ - first customizable tile adhesive system
   LATICRETE names Patrick Millot, CEO
   SPARTACOTE® Lux Additive – first floor coating additive to maximize light reflectance
   LATICRETE established SPECTRALOCK® East Africa Limited (SEAL) Kenya

2021: 
   Glass Tile Adhesive Lite, first lite weight and silica free adhesive mortar
   LATICRETE names Faisal Saleem President & COO, International Division
   LATICRETE names Ron Nash North America Division President
   Eco Grout Color Selector, first to offer sustainable alternative to plastic grout color selection tools

For the Builders of a Better World™

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